Winding Road Magazine

Overview

Winding Road Magazine is your go-to YouTube channel for immersive, point-of-view (POV) test drives and automotive insights. With a dedicated following of over 1.4 million subscribers, they put you right in the driver's seat of everything from consumer cars to luxury vehicles. Ranking in the top 98% of all YouTube channels globally (at #48,429), they've carved out a unique niche by delivering a driving experience straight to your screen.

Performance At A Glance

Winding Road Magazine is steadily cruising along, with a healthy growth rate of 0.71% in the last 30 days. While their 7-day growth was flat, they’ve seen nearly 3% growth in the last 90 days, showing consistent audience expansion. Their global ranking puts them in the top 98% of all YouTube channels, and they also perform strongly within the USA and English-speaking communities. Their fans are pretty engaged, with an average engagement rate of 1.68%. CreatorDB gives them a solid score of 70/100, indicating strong overall performance and potential.

What They Create

Winding Road Magazine mainly focuses on long-form YouTube videos – 688 in total! They offer a deep dive into the world of autos and vehicles, covering everything from luxury cars to consumer models. Their POV test drives are a real highlight, often featuring binaural audio for an incredibly realistic experience. A recent video, "2026 Hyundai Palisade Calligraphy - POV Night Drive (Binaural Audio)," racked up over 23,000 views, showcasing the appeal of their immersive driving experiences. Another popular video is the "2025 Kia Sorento PHEV SX Prestige - POV Test Drive (Binaural Audio)" with almost 28,000 views! While they have a few YouTube Shorts, their strength is definitely in their longer, detailed video reviews.

Why They're Great & Where They Can Grow

Winding Road Magazine excels at providing detailed, immersive POV driving experiences. Their use of binaural audio really sets them apart and enhances the viewer's sense of being there. They also cover a broad range of vehicles, appealing to a wide audience. An exciting opportunity for them would be to experiment more with YouTube Shorts to capture shorter attention spans and potentially drive more traffic to their longer videos. Collaborations with other automotive YouTubers could also broaden their reach.

Bottom Line

For brands looking to partner with an automotive channel, Winding Road Magazine offers access to a large and engaged audience interested in in-depth vehicle reviews. For Winding Road Magazine, focusing on promoting videos on other platforms and experimenting with different short-form content could boost their overall reach and engagement.