MinuteEarth

Overview

MinuteEarth brings science to life with captivating animated videos that explain complex topics in a simple and engaging way. They've built a loyal following of over 4.6 million across YouTube, Instagram, and TikTok, making them a go-to source for bite-sized science lessons. While their content is globally appealing, they're based in the USA and primarily create content in English. Their YouTube channel is their main hub, offering a deep dive into everything from animal behavior to planetary science. Reaching the top 98% of all channels globally, MinuteEarth holds the rank #401,335, proving their impact on the world of science education.

Performance At A Glance

MinuteEarth has a massive audience of over 4.6 million followers, and they're steadily growing, with a 0.21% increase in the last 30 days. While that might sound small, it translates to a lot of new curious minds joining the community! They rank within the top 97% of channels in the USA and the top 98% of English-language channels, showing that their content really resonates with their target audiences. What's even more impressive is how engaged their fans are, boasting an average engagement rate of 5.13%. That means people aren't just watching, they're liking, commenting, and sharing! Their CreatorDB score of 73/100 shows they're doing a fantastic job creating quality content and connecting with their audience.

What They Create

MinuteEarth specializes in creating short, informative videos that break down scientific concepts with fun animations and clear explanations. You'll find them creating content across YouTube (both regular videos and Shorts), Instagram (posts and Reels), and TikTok. A recent video, "Why Haven't We Domesticated Monkeys?" racked up over 130,000 views and a 6.17% engagement rate – proving that people are curious about the animal kingdom! Another popular short, "The most valuable cargo that sank with the Titanic 🪶," demonstrates their ability to make even historical events fascinating through a scientific lens. Their content stands out because it's visually appealing, easy to understand, and always leaves you with a new piece of knowledge.

Why They're Great & Where They Can Grow

MinuteEarth excels at simplifying complex topics, creating visually engaging animations, and maintaining a consistent brand voice. Their ability to make science accessible to a broad audience is their superpower! An exciting opportunity for them could be to explore more collaborations with other science educators or even incorporating interactive elements into their videos, like quizzes or polls, to further boost engagement.

Bottom Line

MinuteEarth is a fantastic partner for brands looking to reach a curious and engaged audience interested in science and education. For MinuteEarth themselves, focusing on collaborations and interactive elements could take their already amazing content to the next level!