Jenna Phipps

Overview

Jenna Phipps is a Canadian content creator taking the internet by storm, especially on Instagram, where she boasts over 5.4 million followers! This verified creator is known for her engaging reels and videos that blend DIY projects, renovation adventures, and splashes of personal vlog-style content. Jenna's ability to connect with her audience while showcasing her passion for transforming spaces has propelled her into the top 99% of creators globally, ranking her at #225,053.

Performance At A Glance

Jenna's audience is massive and continues to expand, although recent growth has been slow, with a 1.10% increase over the last 30 days. She currently ranks in the top 99% of creators worldwide and within Canada, showcasing her significant influence. What's truly impressive is how engaged her fans are – her average engagement rate sits at a healthy 7.43%! This means people aren't just passively scrolling; they're actively liking, commenting, and sharing her content. Her CreatorDB score of 96/100 highlights her strong overall performance and demonstrates her effectiveness in creating compelling content.

What They Create

Jenna's content is a delightful mix of "Howto & Style" with a dash of "Adventure Travel." She creates videos and reels that cover everything from fashion and sewing to home renovations and DIY projects. One of her recent videos, "the house is completely done!! (ep.94)," garnered over 700,000 views, showcasing the culmination of her renovation journey. Another successful video, "our first finished room (ep.95)," received over 500,000 views and highlights her attention to detail and ability to engage her audience in the transformation process. Her content stands out because it's relatable, informative, and beautifully shot, making viewers feel inspired and motivated to tackle their own projects.

Why They're Great & Where They Can Grow

Jenna excels at creating visually appealing content, fostering a strong sense of community, and consistently delivering high-quality videos. She has a great sense of what her audience wants to see.

An exciting opportunity for Jenna would be to collaborate with brands in the home improvement or fashion space. Another option is to create a deeper dive into specific DIY projects through online courses or workshops.

Bottom Line

Jenna Phipps is a valuable influencer for brands looking to connect with a highly engaged audience interested in home renovation, DIY, and lifestyle content. For Jenna, continuing to experiment with new content formats and collaborations could further boost her growth and solidify her position as a leading creator in her niche.