YNW Melly

Overview

YNW Melly is a platinum-selling hip-hop artist making waves on YouTube and Instagram. With over 12.4 million followers, his music videos and glimpses into his life resonate deeply with fans. He's a major player in the hip-hop scene, and while his global ranking is currently around #17,017, his dedicated fanbase shows serious potential for even bigger growth. Known for his melodic flow and raw lyrical content, YNW Melly's music captures a unique blend of vulnerability and streetwise energy, making him a distinctive voice in today's music landscape.

Performance At A Glance

YNW Melly's audience is huge, and while his growth rate is steady at around 0.04% weekly and monthly, his 90-day growth of 0.60% shows some promising momentum. His global and country rankings reflect the size of the global creator landscape. But the real story is his engagement rate – at 3.95%, his fans are super engaged with his content, liking and commenting at a rate much higher than many creators. This high level of engagement contributes to his impressive CreatorDB score of 97/100, signaling that he's doing a lot right when it comes to creating content that resonates.

What They Create

YNW Melly primarily focuses on music-related content, dropping official music videos, behind-the-scenes snippets, and short-form content on YouTube and Instagram. He has 35 youtube videos, 8 youtube shorts, 1 instagram post and 1 instagram reel. He releases full-fledged music videos, like the recent "YNW4L, YNW BSlime & 100K Track - COME AROUND," which racked up over 273,000 views, and shorter clips showcasing his collaborators, like the "Baby why you mad ? @NoLimit TC" short. His content often blends polished visuals with raw, authentic moments, giving fans a taste of both his artistry and his personality.

Why They're Great & Where They Can Grow

YNW Melly shines when it comes to consistent music releases, strong visual presentation, and high audience engagement. He’s built a loyal fanbase that actively interacts with his content. A great opportunity would be to explore behind-the-scenes content or Q&As, further strengthening his connection with fans. He could also leverage collaborations with other artists to cross-promote and reach new audiences.

Bottom Line

For brands looking to tap into a highly engaged hip-hop audience, YNW Melly is a strong potential partner. For YNW Melly himself, continuing to diversify content formats and actively engage with fans in the comments could be key to unlocking even greater growth.