Mary's Nest

Overview

Mary's Nest is your go-to online destination for all things traditional cooking, homesteading, and DIY! Think Grandma's wisdom meets modern-day convenience. With a strong focus on YouTube, where she boasts over 1.18 million subscribers, Mary's Nest teaches viewers how to create nourishing meals, embrace sustainable practices, and rediscover the joy of simple living. While her global ranking sits around #1,200,360, her dedicated fanbase proves that her content is resonating deeply with those seeking a more authentic and fulfilling lifestyle.

Performance At A Glance

Mary's Nest has built a sizable community, but recent growth has been relatively flat. While the 90-day growth shows a positive trend of 1.8%, the 7-day and 30-day growth rates are currently at 0%. Globally, she's in the top 92% of creators, and similarly positioned within the US and English-speaking creator landscape. What's really impressive is her engagement rate! At nearly 2%, her fans are super engaged with her content, leaving likes and comments that show they value her expertise. CreatorDB gives her a score of 50/100, suggesting there's room to further optimize her content strategy.

What They Create

Mary's Nest serves up a delightful mix of YouTube videos and Shorts, with a sprinkle of Instagram posts and Reels. Her content falls primarily into the "Howto & Style" and "Cooking School" categories, tackling topics like gardening, DIY projects, and tutorials. Recent Shorts that have resonated well with her audience include "Why THIS Salt Is Amazing!" which garnered over 7,000 views and nearly 500 likes, and "Is Coconut Sugar REALLY Better than White Sugar?" which also attracted over 7,000 views. What makes Mary's Nest stand out is her authentic, down-to-earth approach. She isn't just sharing recipes; she's sharing a way of life.

Why They're Great & Where They Can Grow

Mary's Nest excels at building a strong sense of community, providing practical and actionable advice, and tapping into the growing interest in traditional living. She really shines when showcasing the benefits of simple ingredients and time-tested techniques. To further boost her reach, Mary's Nest could explore collaborations with other homesteading or cooking channels, and delve deeper into specific topics like fermentation or sourdough baking to attract an even wider audience.

Bottom Line

For brands looking to connect with a passionate and engaged audience interested in natural living and traditional cooking, Mary's Nest is a fantastic partner. For Mary's Nest herself, focusing on targeted content series and consistent posting schedules could help reignite growth and solidify her position as a leading voice in the homesteading space.