LCI

Overview

LCI is a verified news and media company based in France, delivering French-language content primarily on YouTube, with a growing presence on Instagram. With a substantial following of over 2.3 million, LCI has carved out a significant space in the digital landscape. Ranking within the top 99% globally (at #255,709), and in France (#3,400) and amongst French-language creators (#4,075), LCI provides a trusted source of news, political analysis, and discussions on current events. They're a major player in the French media scene, bringing important conversations to a large audience.

Performance At A Glance

LCI’s audience is not just large; it's also growing steadily! They're growing at a rate of 2.48% per month, demonstrating consistent expansion. Their fans are pretty engaged with their content, averaging an engagement rate of 1.98%. With a CreatorDB score of 73/100, LCI is performing well overall, indicating a strong balance of reach, engagement, and content quality. This score shows that LCI has a solid foundation to build upon, making them a valuable source of information and entertainment.

What They Create

LCI focuses on delivering news, political analysis, and discussions on current events, mainly through YouTube videos and shorts, with some Instagram Reels sprinkled in. They produce a significant amount of content, with over 700 YouTube videos and dozens of shorts. A recent YouTube video featuring Bernard Cazeneuve discussing the presidential election, RN, and Donald Trump, sparked a 3.96% engagement rate. Another popular short, "Trump, le nouveau shérif", a documentary preview, generated over 20,000 views. Their content is known for featuring prominent figures and tackling timely political and societal issues, making it stand out in the crowded online space.

Why They're Great & Where They Can Grow

LCI excels at delivering timely news and political commentary in a digestible format. They're also great at securing interviews with influential figures, drawing in a large audience. Their consistent output keeps their audience engaged and coming back for more.

An exciting opportunity for LCI would be to experiment more with interactive content formats, such as polls or Q&A sessions, to boost engagement further. They could also explore collaborations with other French-language creators to reach new audiences and diversify their content.

Bottom Line

For brands looking to collaborate, LCI offers access to a large and engaged French-speaking audience interested in news and politics. For LCI, focusing on audience interaction and strategic collaborations can unlock even greater growth and solidify their position as a leading voice in French media.