Amazon MGM Studios

Overview

Amazon MGM Studios is a powerhouse in the entertainment world, bringing iconic movies and TV shows to life. With a massive following of over 2.7 million subscribers on their main platform, YouTube, they're a go-to source for trailers, clips, and behind-the-scenes content. Ranking in the top 99% globally at #150,279, they're a major player in the digital content game, delivering a slice of Hollywood straight to your screen.

Performance At A Glance

Amazon MGM Studios boasts a substantial and growing fanbase! They're growing at a healthy rate of 2.84% per month, showing they're consistently attracting new viewers. Their global and country rankings put them in the top 99% of all creators, a testament to their wide reach. Their fans are super engaged with their content, with an average engagement rate of 3.11%, which is excellent for a channel of their size. Their CreatorDB score of 83/100 indicates strong overall performance, reflecting their quality content and consistent audience engagement.

What They Create

Amazon MGM Studios primarily focuses on sharing content related to their films and TV shows. You'll find everything from classic movie clips and official trailers to behind-the-scenes peeks. They use a mix of long-form YouTube videos and shorter YouTube Shorts to cater to different viewing habits. One standout recent short features "Legally Blonde," showcasing Elle Woods acing history, which drew in over 6,000 views. Their content stands out because it leverages the power of recognizable titles and iconic moments, giving fans a quick dose of their favorite movies.

Why They're Great & Where They Can Grow

Amazon MGM Studios excels at using recognizable IP to drive views and engagement. They're also great at optimizing their content for different formats (videos and shorts). An opportunity for them would be to engage more on Instagram, they could use the platform to create more behind-the-scenes content, host Q&A sessions with actors, or run interactive polls related to their movies and shows.

Bottom Line

For brands, Amazon MGM Studios offers a direct line to movie and TV fans. For the studio itself, consider leveraging Instagram more actively for increased fan interaction and exploring collaborations with smaller creators to reach niche audiences.