Overview

Lana Blakely is a digital creator who connects with nearly two million followers through her YouTube and Instagram platforms. She’s especially known for her YouTube channel, where she shares content ranging from lifestyle advice and emotional education to vlogs and motivational messages. While Lana ranks in the top 98% of creators globally, her unique blend of relatability and heartfelt advice makes her stand out in the often-crowded online space. She aims to foster emotional wellness and self-love, resonating deeply with her audience.

Performance At A Glance

Lana's audience is massive, but her growth has slowed recently, with a 0.61% decrease in followers over the last 30 days. While that might sound concerning, it also presents an opportunity to re-engage existing fans and attract new ones. Globally, Lana ranks in the top 98% of all creators and within the top 99% in the US. Her fans are pretty engaged, too, with an average engagement rate of 3.05%. CreatorDB gives her a score of 64/100, indicating a solid foundation but with room to optimize her content strategy.

What They Create

Lana's content mix is pretty diverse! She creates longer-form videos and shorter YouTube Shorts, as well as posts and Reels on Instagram. She dives into topics like managing anxiety, self-love, and productivity, often sharing personal experiences and insights. One of her recent videos, "no you're NOT weak for wanting love," resonated strongly, achieving a 6.82% engagement rate. Her relatable "my dating life 2025 wrapped" short also drew impressive views, showing she knows how to tap into current trends. Her content stands out because it feels genuine and addresses real-life struggles in an accessible way.

Why They're Great & Where They Can Grow

Lana's strengths lie in her authenticity, her ability to connect emotionally with her audience, and her skill in creating relatable content. She’s really good at tackling tough topics like anxiety and self-worth in a way that feels supportive and encouraging. An exciting opportunity could be exploring collaborations with other creators in the wellness space to reach new audiences. Another avenue could be experimenting with more interactive content, like Q&A sessions or live streams, to deepen the connection with her existing fanbase.

Bottom Line

For brands looking to partner with a creator who champions emotional well-being, Lana is a great choice. For Lana herself, focusing on collaborations and experimenting with interactive content could be the key to reigniting growth and further solidifying her position as a leading voice in the online wellness community.