Overview

Gorillaz are more than just a band; they're a cultural phenomenon, a virtual band that's redefined music and visual storytelling. With a massive following of over 25 million fans across YouTube, Instagram, and TikTok, they bring their unique blend of alternative rock, hip hop, and electronic music to a global audience. Their main hub is YouTube, where they consistently deliver visually stunning music videos and engaging shorts that keep their fans hooked. Reaching a global rank of #20,239, Gorillaz continue to push boundaries and innovate in the music industry.

Performance At A Glance

Gorillaz boast an enormous and still-growing fanbase! They're expanding at a rate of about 0.7% each month, which is impressive considering their already massive size. They're ranked among the top creators globally and in the UK, showing their widespread appeal. Their fans are super engaged with their content, demonstrated by an average engagement rate of 6.14%. Their CreatorDB score is a whopping 96 out of 100, meaning they're doing almost everything right when it comes to creating awesome content and connecting with their audience!

What They Create

Gorillaz offer a diverse mix of content, from full-length music videos and behind-the-scenes glimpses to shorter, snackable content on TikTok and Instagram. They utilize YouTube videos and shorts to showcase their music and visuals, while Instagram and TikTok are used for more personal updates and behind-the-scenes content. A recent video, "Gorillaz - The Hardest Thing/Orange County ft Tony Allen, Bizarrap, Kara Jackson, Anoushka Shankar" has racked up over a million views, proving their music still resonates deeply. Also, their "House of Kong Exhibition reveal" video, with its trailer format, achieved a high engagement rate of 10.12%, highlighting the effectiveness of promotional content presented in an engaging way. What makes their content stand out is the distinctive visual style, the collaborative nature of their music, and the overall immersive experience they create.

Why They're Great & Where They Can Grow

Gorillaz excel at several things: creating visually captivating content, collaborating with a diverse range of artists, and maintaining a consistent brand identity across all platforms. A potential area for growth could be further leveraging interactive elements within their content, such as Q&As with band members (virtual or otherwise!) or creating augmented reality experiences linked to their music. They could also explore more platform-specific content – tailoring content to suit the unique audiences of TikTok, Instagram, and YouTube.

Bottom Line

For brands, partnering with Gorillaz means tapping into a highly engaged and diverse audience with a proven track record of viral content. Gorillaz themselves could further amplify their reach by experimenting with live streams and interactive content formats.