Trading 212

Overview

Trading 212 is your go-to guide for navigating the world of finance and investing. With a massive following of over 1.3 million, mainly on YouTube, they break down complex topics into easy-to-understand lessons, advice, and news. They're a verified source of information in the UK, ranking in the top 98% of creators in the country and top 87% globally. Their mission is to empower you to make smarter financial decisions, one video, short, or post at a time.

Performance At A Glance

While Trading 212 boasts a large audience, their growth has slowed recently, experiencing a slight dip (-0.53%) in the last 90 days. They're growing at about 0.01% monthly, so there's room to re-ignite that growth. Their fans are pretty engaged, with an average engagement rate of 1.96%, showing that their content resonates. CreatorDB gives them a solid score of 80/100, indicating they're doing a great job creating valuable and engaging content in the finance and investing space.

What They Create

Trading 212 mixes it up with videos, shorts, Instagram posts, and TikToks, but YouTube is definitely their main stage. They're all about education, covering everything from basic investing terms to in-depth market analysis. A recent video, "The 'Buy the Dip' Trap," got over 3,800 views and a strong engagement rate of nearly 4%, proving their audience is keen on timely and practical advice. They are also creating content to get younger generations interested in finance, like their short "Should Schools Teach Money & Investing?". What makes their content stand out is the way they simplify complex financial topics, making them accessible to everyone.

Why They're Great & Where They Can Grow

Trading 212 excels at breaking down complex financial concepts, creating informative content, and staying consistent with their posting schedule. They have a knack for answering questions their audience is actively asking. An exciting opportunity would be to explore collaborations with other creators in adjacent niches (like personal development or productivity) to reach a wider audience. They could also experiment with live Q&A sessions to boost engagement and build a stronger community.

Bottom Line

Brands looking to partner with a credible finance educator should definitely consider Trading 212. For Trading 212, focusing on consistent short-form content and actively engaging with comments could help boost growth and solidify their position as a leading voice in online finance education.