PlanetaOfficial

Overview

PlanetaOfficial is a major force in Bulgarian-language music and entertainment! Think of them as a go-to source for pop music, showcasing talented singers and songwriters. With a massive YouTube presence and a verified badge, they've built a community of over 2.8 million followers. While their global rank sits around #520,167, they're a significant voice in Bulgaria and among Bulgarian speakers worldwide. They're essentially a well-established TV channel and music hub rolled into one engaging online presence!

Performance At A Glance

PlanetaOfficial boasts a huge audience, and they're steadily growing! They're adding new fans at a rate of around 0.3% each month, which is solid for a channel of their size. Globally, they're in the top 3% of creators, and they rank even higher within Bulgaria and among Bulgarian-speaking channels. Their fans are pretty engaged too, with an average engagement rate of 1.41%. That means people are actually liking and interacting with the content they're putting out. CreatorDB gives them a score of 90/100, which is a sign of consistent quality and a strong online presence.

What They Create

PlanetaOfficial is all about music! They mainly post videos and shorts on YouTube, but they also have a presence on Instagram with posts and reels. A lot of their recent content features live performances from 2006, giving a nostalgic feel. For instance, the "Preslava - Ne i utre" live video has racked up over 20,000 views and plenty of likes, showing that classic performances still resonate with their audience. Their content stands out because it's like a time capsule of Bulgarian pop music history, offering both new releases and beloved classics.

Why They're Great & Where They Can Grow

They're really good at curating a mix of established artists and rising stars, consistently delivering high-quality music content. They also excel at tapping into nostalgia, as evidenced by the strong performance of their classic live videos. A great opportunity would be to create more interactive content, like Q&As with artists or behind-the-scenes looks at music production. Another area to explore is leveraging YouTube Shorts more strategically with trending sounds and challenges to reach new viewers.

Bottom Line

For brands looking to connect with a large and engaged Bulgarian-speaking audience, PlanetaOfficial is a fantastic partner. For PlanetaOfficial themselves, experimenting with new content formats and leaning into community engagement could unlock even greater growth!