Laia Oli 💖

Overview

Meet Laia Oli 💖, a Spanish-speaking content creator taking the social media world by storm! Primarily known for her fun and engaging content on TikTok, Laia brings a spark of joy to over 2.5 million followers with her social media comedy and slice-of-life glimpses. While her global ranking sits at #519,876, placing her in the top 97% of creators worldwide, her authentic personality and relatable content are what truly make her stand out in a crowded digital space.

Performance At A Glance

Laia has built a substantial following, but lately, her growth has seen a slight dip. She's currently experiencing a negative growth rate of -0.03%. While her global and country rankings are solid, there's room to climb! On the bright side, her fans are super engaged with her content, boasting an average engagement rate of 3.41%. Her CreatorDB score of 78/100 signals that she's doing a lot right, showcasing consistent content and strong engagement.

What They Create

Laia's content is a delightful mix of everyday life and lighthearted comedy. She shares her world through short, snappy videos across TikTok, YouTube (both regular videos and Shorts), and Instagram. Think relatable scenarios, trying new foods, and sharing snippets of her personal life. One of her recent hits, "probando muchos chocolates dubai 🍫 #probando #chocolate #comida," racked up over 102,000 views, proving her audience loves her taste-testing adventures. Another popular short "hablando con vosotros ✨🫶🏻 ya podéis escuchar Lo Que No Dijimos 💗" shows her connecting with her audiance and promoting her creative work. Her ability to connect with her audience through authentic, relatable content is her superpower.

Why They're Great & Where They Can Grow

Laia's strengths lie in her relatability, consistent posting, and ability to create engaging short-form content. She’s got a knack for tapping into trends and making them her own. To boost growth, Laia could experiment with collaborations with other Spanish-speaking creators or dive deeper into specific niche interests within her audience, such as beauty, fashion, or specific types of comedy.

Bottom Line

For brands looking to connect with a young, engaged, Spanish-speaking audience, Laia Oli is a fantastic partner. Laia could also benefit from analyzing which content types are driving the highest engagement and doubling down on those themes. Experimenting with longer-form content on YouTube could also unlock new avenues for growth and monetization.