SEVENTEEN

Overview

SEVENTEEN, the K-Pop powerhouse, is absolutely crushing it on social media! They're not just a band; they're a global phenomenon, captivating millions with their music and infectious energy. While they're active on multiple platforms, TikTok is their kingdom, boasting a massive following of over 33.8 million fans. Their global ranking is impressive, placing them in the top 7% of creators worldwide at rank #1,309,123, and they dominate the Korean scene, holding the #56 spot in the country. SEVENTEEN's consistent growth and vibrant content prove they know how to connect with their Carats (their dedicated fanbase!).

Performance At A Glance

SEVENTEEN's audience is enormous and still growing! Over the last month, their following increased by a solid 2.10%, showing they're consistently attracting new fans. Globally, they're in the top percentage of creators, and they are a top-ranked creator in Korea. But it's not just about numbers; their fans are super engaged with their content. Their average engagement rate is a fantastic 11.78%, way above average! CreatorDB gives them a score of 91/100, meaning they're doing an excellent job of creating quality content and connecting with their audience.

What They Create

SEVENTEEN's content is a delightful mix of everything a Carat could want! They share music videos, behind-the-scenes glimpses, tour highlights, and hilarious moments from their variety show, GOING SEVENTEEN. They're active across YouTube (videos and Shorts), Instagram (posts and Reels), and especially TikTok. Recently, Hoshi's vlog about Glastonbury 2024 and his Harry Potter meetup is giving fans a peek into his personal life, and it's already racked up over 96,000 views. On the flip side, their goofy content like the "이-얏!🕺" video showcases their playful side, garnering over 720,000 views with their fun dance moves. SEVENTEEN’s content stands out because it’s a perfect blend of professionalism and genuine personality, which makes them incredibly relatable and lovable.

Why They're Great & Where They Can Grow

SEVENTEEN excels at creating highly engaging content, maintaining a strong brand identity, and fostering a deep connection with their fanbase. They are also great at using various content formats across multiple platforms. An exciting opportunity for them would be to collaborate with other global creators or brands on TikTok to reach even wider audiences. Experimenting with more interactive content, like Q&As or live streams, could further amplify their connection with Carats.

Bottom Line

For brands looking to tap into a passionate and engaged audience, SEVENTEEN is a goldmine. For SEVENTEEN, continuing to experiment with new content formats and collaborations will keep them at the forefront of the K-Pop scene and the social media world!