Monsta

Overview

Monsta is a Malaysian entertainment powerhouse, captivating audiences worldwide with their animation and music. With a massive following of over 26 million fans spread across YouTube, Instagram, and TikTok, they've carved a significant space in the digital world, especially on their main platform, YouTube. They're currently ranked around #139,933 globally, a testament to their widespread appeal and engaging content in the Zlm language.

Performance At A Glance

Monsta's audience is huge, and they're growing steadily! While their 7-day growth is pretty flat, they've seen a healthy 0.40% increase in the last month and a whopping 9.25% jump over the past 90 days. Their global ranking puts them in the top 1% of creators, while in Malaysia, they're in the top 1%. Their fans are super engaged with their content, averaging an engagement rate of 2.72%, which is really solid. Their CreatorDB score of 87/100 means they're doing a fantastic job overall!

What They Create

Monsta's content is a vibrant mix of Film & Animation, Music, and Entertainment. They primarily create videos and shorts for YouTube, but also dabble in Instagram posts and reels, and TikTok videos. A recent short, "🇮🇩 Reaksi warga Indonesia nonton Papa Zola The Movie!" showcasing reactions to their movie in Indonesia, racked up over 156,000 views, proving their content resonates across borders. Their content stands out because of its high-quality animation, catchy music, and focus on family-friendly entertainment that appeals to a wide audience.

Why They're Great & Where They Can Grow

Monsta excels at creating engaging animated content, building a strong community, and leveraging YouTube Shorts effectively. An exciting opportunity would be exploring collaborations with other creators in the animation or music space to reach new audiences. They could also consider expanding their presence on TikTok, tailoring content specifically for that platform's trends and audience.

Bottom Line

For brands looking to connect with a massive, engaged audience in Malaysia and beyond, Monsta is a fantastic partner. Monsta could consider translating some of their content into English to broaden their global reach further.