Overview

The Crosbys are a delightful family sharing their life, talents, and heartwarming moments with the world! Primarily on YouTube, they bring viewers into their home with vlogs, music, and plenty of adorable family fun. Think singalongs, family travel adventures, and glimpses into everyday life. With a loyal following of nearly 7 million fans and a global ranking placing them in the top 99% of creators (#223,585 worldwide), The Crosbys have clearly struck a chord with audiences looking for positive, family-friendly content.

Performance At A Glance

While The Crosbys boast a huge following, their growth has been relatively flat recently. Their audience is massive, but recent growth is near 0% over the last week and month, with a slight uptick of 0.29% over the last 90 days. This suggests they might need to experiment with their content strategy to reignite growth. Their global and regional rankings place them in the top 99% of creators, so they're definitely doing something right! Their fans are super engaged with their content, boasting an average engagement rate of 3.73%. Their CreatorDB score is a solid 87/100, which means they're doing a great job overall.

What They Create

The Crosbys create a variety of content, primarily centered around their family life. You'll find them posting YouTube videos and Shorts, along with a smaller presence on Instagram and TikTok. Their content categories span entertainment, pets & animals (we love a good pet cameo!), people & blogs, music, and even musician. They cover topics like family vlogging, children, family travel, and music covers.

One of their recent Shorts, "June joins Claire on stage 🥰," showcases the family's musical talent and heartwarming dynamic, racking up over 551,000 views. Another fun short, "Making a Christmas music video in our living room 🎄", shows off their creativity and holiday spirit, with over 403,000 views. Their content stands out because it feels genuine, relatable, and full of joy.

Why They're Great & Where They Can Grow

The Crosbys excel at creating heartwarming, family-friendly content that resonates with a large audience. Their consistent posting schedule and focus on relatable themes like family life and music are clear strengths. They're also great at leveraging YouTube Shorts for quick, engaging content.

To reignite growth, The Crosbys could explore collaborations with other family-friendly creators or experiment with more interactive content, like Q&A sessions or behind-the-scenes glimpses into their creative process.

Bottom Line

For brands looking to connect with a family-oriented audience, The Crosbys are a fantastic partner. To keep their momentum going, The Crosbys could benefit from diversifying their content formats and collaborating with other creators to tap into new audiences.