WIRED

Overview

WIRED: the name alone conjures up images of cutting-edge tech and mind-blowing innovation! With a massive following of over 16.4 million subscribers on YouTube, WIRED is a go-to source for anyone wanting to explore the intersection of technology, science, and culture. While their global ranking sits at #111,279, WIRED's real strength lies in their ability to break down complex topics into engaging and accessible content. They’re not just reporting on the future; they’re helping us understand it, one fascinating video at a time.

Performance At A Glance

WIRED has a huge audience and they're steadily growing, adding 0.76% to their followers in the last month. While their global and regional rankings may not be the absolute highest, their strength lies in the engagement of their fanbase! Their fans are super engaged with their content, boasting an average engagement rate of 3.18%. With an average of almost half a million views per video, WIRED clearly knows how to captivate an audience. Their CreatorDB score of 61/100 shows they're doing a solid job, but there's always room to grow and optimize!

What They Create

WIRED pumps out a diverse range of content, from in-depth interviews to quick explainers. They're active on YouTube (videos and Shorts), Instagram (posts and Reels), and even TikTok, showcasing their versatility. One of their most popular series is "Tech Support," where experts answer the internet's burning questions. For example, their recent video where MrBeast answers web's most searched questions got over 248,000 views with a massive 8.68% engagement rate! WIRED’s content stands out because they bring in credible experts to provide insightful analysis and perspectives on popular topics.

Why They're Great & Where They Can Grow

WIRED excels at several things. First, they have fantastic production quality. Second, they consistently secure high-profile guests and experts. Third, they have a knack for making complex topics understandable and entertaining. An exciting opportunity for WIRED could be to explore more interactive content, like live Q&A sessions with experts. They could also experiment with longer-form documentaries on trending tech topics.

Bottom Line

For brands, partnering with WIRED is a fantastic way to reach a highly engaged and intellectually curious audience. For WIRED, doubling down on community engagement and experimenting with new content formats could take their channel to the next level.