Lexi Vee

Overview

Lexi Vee is your go-to girl for all things lifestyle, beauty, and a peek into the life of a stylish young woman navigating her twenties. With a strong presence on YouTube as her main stage, she invites over 2.4 million followers into her world, sharing everything from cozy winter days to prepping for the New Year. Ranked in the top 98% of creators globally (at #511,866) and the top 97% in the US, Lexi’s relatable and aesthetically pleasing content makes her a standout voice in the lifestyle space.

Performance At A Glance

While Lexi has a massive following, her growth has been slightly negative recently, showing a -0.14% dip over the last 30 days. This means she's holding steady but not necessarily gaining a ton of new followers at the moment. However, her fans are super engaged with her content! Lexi boasts an impressive average engagement rate of 9.21%, meaning her audience actively likes, comments, and shares her videos. Her CreatorDB score of 87/100 is also excellent, indicating a strong overall performance based on engagement, consistency, and audience growth potential.

What They Create

Lexi's content is a mix of lifestyle vlogs, how-to & style guides, and snippets of her everyday life. You can find her on YouTube sharing full-length videos, quick shorts, and even Instagram posts and TikToks. A recent popular video, "winter day in my life | drive with me + shopping | living alone diaries," offers a glimpse into her daily routines, attracting over 40,000 views with a solid engagement rate. Her videos stand out because of their high production value, relatable themes, and her genuine, friendly personality. She creates a welcoming space for viewers interested in fashion, beauty, and the realities of young adulthood.

Why They're Great & Where They Can Grow

Lexi excels at creating visually appealing and relatable content. Her expertise in the "Howto & Style" niche is clear, and her personality shines through in her vlogs. She's also great at building a consistent aesthetic across her platforms. To boost growth, Lexi could explore collaborating with other creators in the lifestyle or beauty space. Experimenting with more interactive content like Q&A sessions or live streams could also deepen her connection with her audience.

Bottom Line

Lexi Vee is a fantastic partner for brands looking to reach a young, engaged audience interested in lifestyle, fashion, and beauty. For Lexi herself, focusing on consistent uploads and exploring new content formats could help reignite growth and further solidify her position as a leading voice in the lifestyle creator space.