Overview

Jaya Sharma, known to many as Jaya Kishori, is a beloved figure in India, captivating audiences with her devotional music and spiritual insights. With a massive following of over 16.9 million primarily on Instagram, she connects with people through a blend of faith, music, and personal vlogs. Ranking within the top 99% of creators globally and the top 96% in India, Jaya's influence extends far and wide, touching hearts with her unique blend of traditional values and modern storytelling. Her content resonates deeply with a Hindi-speaking audience seeking spiritual guidance and uplifting entertainment.

Performance At A Glance

While Jaya has a huge following, her growth rate is currently slightly negative, around -0.11% over the last month. This doesn't diminish her impressive reach, but it's something to keep an eye on! Her global ranking puts her in the top 99% of creators worldwide, and in the top 96% in India, showing her strong presence in her home country. What's truly impressive is how engaged her fans are! With an average engagement rate of 5.30%, it's clear her audience isn't just passively following, but actively interacting with her content. Her CreatorDB score of 88/100 also indicates a strong and consistent online presence.

What They Create

Jaya's content is a beautiful mix of devotional music, spiritual talks, and glimpses into her personal life. On YouTube, you'll find a collection of videos and Shorts, while Instagram is where she really shines, sharing posts and Reels. Recently, she's been promoting her live events, like her upcoming appearances in Jaipur and Indore. For example, her short promoting the Jaipur event garnered nearly 4,000 views. One of her most successful recent uploads is "Jai Dev Jai Dev | Shri Siddhivinayak Aarti | Jaya Kishori | Amol Dangi | Lyrical," a devotional video with over 11,000 views and a high engagement rate. What makes Jaya's content stand out is her authentic connection to her faith and her ability to share it in a relatable and engaging way.

Why They're Great & Where They Can Grow

Jaya excels at connecting with her audience on a personal level, blending spirituality with everyday life. Her music is clearly a major draw, and her consistent posting keeps fans engaged. One exciting opportunity for Jaya would be to collaborate with other creators, especially those in related fields like lifestyle or travel, to reach new audiences. She could also explore longer-form content on YouTube, diving deeper into spiritual topics or sharing more behind-the-scenes glimpses of her life.

Bottom Line

For brands looking to connect with a deeply engaged and culturally relevant audience in India, Jaya Sharma is an excellent partner. For Jaya herself, focusing on collaborations and expanding her content formats could help reignite growth and further solidify her position as a leading voice in the devotional space.