Overview

Truly is a fascinating content creator captivating over 11.5 million followers across YouTube, Instagram, and TikTok, with YouTube being their main stage. What makes Truly special is their focus on extraordinary stories of real people – from incredible transformations and medical marvels to unique family dynamics. They're like a digital storyteller, bringing diverse human experiences to a massive audience. While their global ranking puts them in the top 98% of creators worldwide (around #455,201), their storytelling power makes them a standout voice in the online world.

Performance At A Glance

Truly's audience is huge, and they're steadily growing! While a 0.17% growth rate in the last month might seem small, remember we're talking about a fanbase of millions. That's still a lot of new eyes on their content! Their fans are pretty engaged, too, with an average engagement rate of 3.03% – that's a solid connection. Their CreatorDB score is a stellar 89/100, which shows they're doing a lot right in terms of content quality and audience appeal. While they rank well in the UK (top 97% at #3,112), there's definitely room to climb even higher!

What They Create

Truly dives deep into the lives of others, creating content that's both entertaining and thought-provoking. Think "Hooked on the Look" episodes showcasing incredible plastic surgery transformations, "Born Different" stories highlighting unique medical conditions, and "Family Life" glimpses into modern families. They primarily use YouTube videos and Shorts, but also dabble in Instagram Reels and TikTok videos.

Take, for instance, their recent Short about someone's "rare condition" leaving their joints 'fused' together. It's compelling and immediately grabs your attention. Or their video, "Best Friends Get Identical Surgeries To Look Like Twins | HOOKED ON THE LOOK," which pulls you in with a wild story! What makes their content stand out is its relatability and ability to spark conversation.

Why They're Great & Where They Can Grow

Truly excels at finding and sharing compelling human stories. They're also great at using short-form video to drive traffic to their longer-form content. Finally, their channel is diverse, covering a range of topics from lifestyle and family to LGBTQ+ issues.

A great opportunity would be to explore more collaborative content with other creators in similar niches. Also, more consistent posting on Instagram Reels and TikTok could help reach a wider audience and boost engagement on those platforms.

Bottom Line

For brands looking for a partner with a massive reach and a focus on authentic storytelling, Truly is a great pick. For Truly, focusing on cross-promotion across platforms and experimenting with interactive content like polls or Q&As could take their engagement to the next level!