Safari

Overview

Safari, with a whopping 3.9 million followers across YouTube and Instagram, is your go-to source for captivating travel and event content, along with insightful media and news. Primarily focusing on YouTube, Safari takes you on incredible journeys and delivers engaging stories that span the globe. Ranking within the top 1% of creators globally and in India, Safari clearly resonates with a large audience eager to explore the world from their screens.

Performance At A Glance

Safari boasts a substantial audience and continues to expand its reach! They're growing at a healthy clip, adding almost 3% to their follower count in the last 90 days. Their engaged fanbase shows a solid average engagement rate of 0.94%, meaning their viewers aren't just watching – they're liking, commenting, and sharing. CreatorDB gives them a score of 85/100, signaling that they're producing high-quality content and effectively connecting with their audience.

What They Create

Safari's content is a diverse mix of longer YouTube videos and quick, engaging Shorts. Their YouTube channel features in-depth explorations of different cultures and destinations, while their Shorts offer bite-sized entertainment and glimpses into fascinating subjects. Take, for example, their recent video "Oru Sanchariyude Diary Kurippukal," which garnered nearly 40,000 views and a strong engagement rate, showcasing their ability to draw viewers into captivating stories. On the Shorts side, their "A Pre-degree Joke | Guiness Pakru" clip delivered some lighthearted fun. What makes Safari stand out is their commitment to providing informative and entertaining content that broadens horizons.

Why They're Great & Where They Can Grow

Safari excels at delivering high-quality travel and cultural content. They have a knack for storytelling, and their consistent output keeps their audience coming back for more. They also effectively use both long-form and short-form video to connect with viewers. An exciting opportunity for Safari could be to explore collaborations with other travel creators to reach new audiences or to develop interactive content, like live Q&A sessions about travel tips and destinations.

Bottom Line

For brands looking to connect with a large and engaged audience interested in travel, culture, and global events, Safari is a fantastic partner. For Safari, focusing on optimizing their Shorts for maximum discoverability and experimenting with interactive content formats could further boost their growth and engagement.