Overview

Monster Energy isn't just a drink; it's a lifestyle brand dominating the extreme sports scene! With a massive following of over 18.4 million on Instagram (their main hub), they bring adrenaline-pumping content straight to your feed. Ranked among the top 100% of creators globally (at #54,494), Monster Energy isn't just popular; they're a powerhouse in the world of action sports and entertainment. They've carved out a niche by partnering with athletes and showcasing the raw energy of skateboarding, snowsports, and everything in between.

Performance At A Glance

Monster Energy is seriously crushing it online! Their audience is huge, and they're growing at a healthy pace. In the last month alone, they've grown by almost 1%, and nearly 2% over the last 90 days – not bad for such a large account! Looking at their rankings, they're in the top percentile globally, within the US, and for English-speaking creators. But the real kicker? Their fans are super engaged, with an average engagement rate of 3.42%! That means people aren't just passively scrolling; they're liking, commenting, and sharing. CreatorDB gives them a score of 95/100, highlighting their excellent performance and influence.

What They Create

Monster Energy's content is all about high-octane action. They share a mix of videos and shorts across YouTube, Instagram, and TikTok, but they are currently prioritizing short form content on Instagram, like reels. Their content focuses on extreme sports, skateboarding, snowsports, music, and the general Food & Beverage space. Check out their recent short featuring Haiden Deegan's insane finish line whip in San Diego – it racked up over 22,000 views! And Boyd Hilder's curved wall stunt is seriously mind-blowing. Their content stands out because it's visually stunning, features top athletes, and perfectly captures the thrill of pushing limits.

Why They're Great & Where They Can Grow

Monster Energy excels at a few key things: showcasing top-tier athletes, creating visually captivating content, and consistently delivering high-energy experiences. They are also effectively leveraging short-form video content and are consistently creating content that highlights the capabilities of their athletes. A great opportunity would be to explore behind-the-scenes content, giving fans a glimpse into the lives of their athletes and the making of these adrenaline-fueled moments. They could also create more interactive content, like polls or Q&As, to further boost engagement.

Bottom Line

For brands looking to collaborate, Monster Energy offers a direct line to a highly engaged audience passionate about action sports and lifestyle. For Monster Energy, continuing to diversify their content formats and explore deeper storytelling could unlock even greater potential.