Mindvalley

Overview

Mindvalley, a YouTube channel with over 2.47 million subscribers, is your go-to source for personal growth and spiritual education. They're not just another self-help channel; Mindvalley curates content designed to help you unlock your full potential, covering everything from emotional intelligence to lifestyle design. While ranked in the top 99% of all YouTube channels globally (at #23,763), they've carved a niche for themselves by offering insightful advice, motivational content, and deep dives into culture and society.

Performance At A Glance

While Mindvalley boasts a massive audience, their growth has been flat over the last week, month, and 90 days. Globally, they hold a respectable ranking, but there's room to climb. Their fans are pretty engaged, though, with an average engagement rate of 3.20% across their content. CreatorDB gives them a score of 51/100, indicating they're doing well, but there are definitely opportunities to optimize their strategy for even greater impact.

What They Create

Mindvalley's content is a mix of longer-form videos and bite-sized YouTube Shorts, covering topics like advice, lifestyle, vlogs, and motivational content. They're big on education, especially emotional and spiritual education. One recent Short, "If you want to win the long game, you have to stop performing for likes," resonated well, sparking interest and engagement with viewers. This kind of content, offering quick, actionable advice, is a strong suit for them. Their content stands out because it's not just about surface-level tips; it delves into deeper, more meaningful aspects of personal development.

Why They're Great & Where They Can Grow

Mindvalley excels at delivering insightful and motivational content in easily digestible formats. They're also great at tapping into trending topics and presenting them in a unique, Mindvalley-esque way. They could explore more interactive content, like Q&A sessions or live workshops, to boost engagement. Experimenting with collaborations with other creators in the personal development space could also introduce them to new audiences.

Bottom Line

Brands looking for a partner with a large, engaged audience interested in self-improvement should definitely consider Mindvalley. For Mindvalley, focusing on consistent content uploads and experimenting with more interactive formats could significantly boost their growth and engagement rates.