Global Citizen

Overview

Global Citizen is a powerful voice in the world of nonprofits and activism, using their YouTube platform to shine a light on crucial global issues like poverty and clean energy. With a dedicated following of over 1.6 million subscribers, they create impactful content that aims to inspire action and drive positive change. Ranking in the top 99% of all YouTube channels globally (#39,278), Global Citizen is reaching a significant audience with their message. They're not just making videos; they're sparking conversations.

Performance At A Glance

Global Citizen boasts a substantial audience of 1.67 million, and while their recent growth has been relatively stable, they've seen a 1.2% increase over the last 90 days. Their global ranking places them in the top 99% of all YouTube channels, a testament to their consistent reach. Their fans are pretty engaged with their content, with an average engagement rate of 3.51%. Their CreatorDB score of 68/100 signals a solid foundation, indicating room to further optimize their content strategy for even greater impact.

What They Create

Global Citizen's content primarily consists of videos and shorts focusing on interviews and documentaries surrounding global issues, with a particular emphasis on poverty and activism. They've built a library of over 600 videos and 70+ shorts. A recent highlight is the "Mzansi Youth Choir Delivers 'Fix You' | Global Citizen NOW: Johannesburg 2025" video, which garnered over 600 views and captured hearts with its uplifting message. Their content stands out because it's not just informative, it's inspiring, often showcasing solutions and positive stories alongside the challenges.

Why They're Great & Where They Can Grow

Global Citizen excels at bringing important global issues to the forefront, showcasing impactful interviews, and creating visually compelling documentaries. They're also great at leveraging events like Global Citizen NOW to create timely content. To further amplify their reach, they could explore more collaborative opportunities with other creators in the activism space, and experiment with shorter, more shareable formats to attract new audiences.

Bottom Line

For brands looking to partner with a purpose-driven organization, Global Citizen offers a unique opportunity to connect with a passionate audience. For Global Citizen, experimenting with interactive elements within their videos or hosting live Q&As could significantly boost engagement and foster a stronger community.