Rashida Hussain

Overview

Rashida Hussain is a content creator bringing the vibrant flavors and rich culture of Pakistan to a global audience. Primarily known for her YouTube channel, she boasts over 1.6 million followers and offers a delicious mix of food adventures, cooking tutorials, and lifestyle vlogs. While her global ranking sits at #1,296,619, placing her in the top 92% of creators, it's her dedication to showcasing authentic Pakistani experiences that truly sets her apart. From exploring bustling street food markets to recreating traditional recipes, Rashida invites viewers on a journey filled with culinary delights and cultural insights.

Performance At A Glance

Rashida has a dedicated following of over 1.6 million fans, and while growth has been slow recently (with a slight dip in the past week!), she's seen decent growth over the last 90 days. Her global and regional rankings show there's still plenty of room to climb! Her average engagement rate is a solid 0.95%, meaning her fans are pretty engaged with her content. CreatorDB gives her a score of 43/100, which indicates there's definitely potential to boost her overall performance and reach an even wider audience.

What They Create

Rashida's content is a delightful blend of food, travel, and lifestyle. She primarily creates longer-form YouTube videos, sharing everything from elaborate cooking tutorials to immersive street food experiences. A recent video showcasing the "ULTIMATE PAKISTAN STREET FOOD EXPERIENCE" garnered over 23,000 views, highlighting her ability to capture the excitement and deliciousness of Pakistani cuisine. Another popular video features "GAJAR KA HALWA RECIPE | 150 Kg Gajar Halwa Prepared in Mega Kitchen | CARROT HALWA MAKING," showcasing the scale and tradition of Pakistani cooking. She also experiments with Instagram Reels and YouTube Shorts, though these are less frequent. Her videos often stand out due to their focus on authentic recipes and cultural experiences, making viewers feel like they're right there with her.

Why They're Great & Where They Can Grow

Rashida excels at showcasing authentic Pakistani culture, particularly its food scene. Her cooking tutorials are detailed and engaging, and her street food adventures are captivating. She's also great at creating a sense of community through her vlogs. An exciting opportunity would be to collaborate with other food creators or travel vloggers to reach new audiences. She could also explore creating shorter, more frequent content for platforms like TikTok to further boost her reach.

Bottom Line

Rashida Hussain is a fantastic partner for brands looking to connect with a passionate audience interested in food, travel, and Pakistani culture. For Rashida herself, focusing on more frequent content uploads, especially on platforms like TikTok and Instagram Reels, could significantly boost her growth and engagement.