Qazaqstan TV / Қазақстан Ұлттық Арнасы

Overview

Qazaqstan TV, or Қазақстан Ұлттық Арнасы, is a major voice in Kazakhstan, bringing local stories and culture to a massive audience. As the country's national channel, they're a go-to source for news, entertainment, and cultural insights. While they have a presence on Instagram and TikTok, YouTube is definitely their main stage, where they connect with millions of viewers. With nearly 6.2 million followers, they’re a significant player in the Kazakh-speaking online world, ranking among the top 1% of channels in their language at #170 out of all channels globally.

Performance At A Glance

Qazaqstan TV is seeing solid growth! They're growing at a rate of 2.22% monthly, showing they're consistently attracting new viewers. Their global ranking places them in the top 100% of all YouTube channels, and they're doing well within Kazakhstan too, ranking in the top 99%. Their fans are pretty engaged, with an average engagement rate of 1.41% – meaning people aren't just watching, they're liking and commenting! Their CreatorDB score is 66/100, which indicates a strong overall performance, but also suggests room for further improvement.

What They Create

Qazaqstan TV's content covers a wide range of topics, falling under the umbrella of "People & Blogs," "Media & Entertainment," and of course, "TV Channel." They create both longer-form videos and quick, engaging YouTube Shorts. A recent short, "Аса ауыр қылмыс жасағаны үшін іздеуде жүрген азамат Орал қаласында ұсталды," (regarding the arrest of a wanted criminal) grabbed nearly 3,000 views, showcasing their ability to deliver timely and relevant news. They also delve into cultural and social issues, as seen in videos like "Сырымбек Тау: Әлеуметтік желідегі бейәдеп контентке шектеу қажет" (about limiting inappropriate content on social media), sparking discussions and highlighting important topics.

Why They're Great & Where They Can Grow

Qazaqstan TV excels at providing relevant, informative content in Kazakh, reaching a large audience. They’re also great at balancing longer-form videos with shorter, attention-grabbing Shorts. Their reach is significant, making them a powerful voice in the region. One exciting opportunity would be to experiment more with interactive content like polls or Q&As to boost engagement. Also, they could tailor content even further to specific demographics within their audience to increase relevance and watch time.

Bottom Line

For brands looking to connect with a Kazakh-speaking audience, Qazaqstan TV is a fantastic partner. For the channel itself, focusing on consistent content uploads and exploring different engagement tactics could help them further climb the ranks and deepen their connection with viewers.