THEBLACKLABEL

Overview

THEBLACKLABEL is a verified powerhouse in the Korean music scene, captivating a global audience with their unique blend of music and entertainment. Primarily focused on YouTube, where they boast over 5.4 million followers, they offer a peek into the world of a dynamic record label. Though ranked #62,128 globally, their influence stretches far beyond numbers, showcasing a strong presence in the competitive world of K-Pop and beyond. They consistently deliver high-quality content that resonates with fans worldwide, establishing themselves as a key player in shaping the sound and style of modern music.

Performance At A Glance

With over 5.4 million followers across platforms, THEBLACKLABEL has a substantial and engaged fanbase. While their growth rate is a steady 0.12% over the past 30 days, their 90-day growth shows a more impressive jump of 1.67%, indicating a recent surge in popularity. Although ranked #62,128 globally, their strong CreatorDB score of 89/100 signifies exceptional content quality and audience connection. Their fans are super engaged with an average engagement rate of 0.37%, which is solid in the competitive music industry, and their videos pull in an average of 2.8 million views.

What They Create

THEBLACKLABEL crafts a diverse range of content, primarily centered around music videos, behind-the-scenes glimpses, and artist spotlights. They leverage both long-form YouTube videos and engaging YouTube Shorts, alongside Instagram posts and Reels to connect with their audience. A recent release, "ALLDAY PROJECT, TARZZAN - ‘MEDUSA’ M/V," has already racked up over 2.2 million views, showcasing their ability to produce captivating and visually stunning music videos. Another interesting piece is the "Who is YIM SI WAN｜New Profile Update 기념 SNS 프로필 읽기 👀" video, which offers a fun and personal look at one of their artists. Their content stands out because it's not just about the music; it's about the artists, the creative process, and the overall vibe of THEBLACKLABEL.

Why They're Great & Where They Can Grow

THEBLACKLABEL excels at creating high-quality music videos, fostering artist visibility, and engaging their audience with a diverse content mix. They're also doing a great job leveraging short-form content to promote their longer videos. Exciting opportunities could include expanding behind-the-scenes content to give fans even more intimate glimpses into their artists' lives or collaborating with other popular creators to cross-promote their music and brand.

Bottom Line

For brands looking to tap into a vibrant and engaged music community, THEBLACKLABEL offers a fantastic partnership opportunity. For THEBLACKLABEL, focusing on building deeper artist connections and exploring creative collaborations could further amplify their reach and solidify their position as a leading force in the music industry.