Hopscotch

Overview

Hopscotch is bringing joy and education to over 1.4 million little ones (and their parents!) through catchy nursery rhymes and positive affirmations. They've carved out a special niche on YouTube, becoming a go-to resource for engaging, animated content that makes learning fun. While their global ranking sits around #1,087,430, their specialized content is clearly resonating with a large audience. With a focus on uplifting messages and sing-along tunes, Hopscotch is building a community centered around kindness and self-esteem.

Performance At A Glance

Hopscotch is on a steady climb! They're growing at a rate of about 0.67% each month, with a slightly higher 7-day growth rate of 0.69%, showing recent momentum. Their fans are pretty engaged, with an average engagement rate of 0.26% across their content. While their global and language rankings have room for improvement, their country ranking is in the top 99% at #10,022, showing they're a significant player in the US market. Their CreatorDB score is 57/100, indicating there's potential to further optimize their content strategy for even greater impact.

What They Create

Hopscotch's bread and butter is definitely their animated videos on YouTube. They offer a mix of classic nursery rhymes and original songs with positive messages. They also experiment with YouTube Shorts and Instagram Reels/Posts to reach their audience across platforms.

Recent standout content includes their "Clean Up Song" which has garnered over 138,000 views. Their positive affirmation songs, like "I Am a Friend" and "I Am Enough," also perform well, showcasing their ability to create genuinely uplifting content. The "But what if I’m right?😉" video shows their ability to create engaging content that can be enjoyed by multiple age groups. Hopscotch's content stands out because it's both educational and entertaining, delivered with bright animation and catchy tunes.

Why They're Great & Where They Can Grow

Hopscotch excels at creating positive, educational content that resonates with young children and their parents. Their use of animation is engaging, and their catchy songs make learning fun. Their focus on positive affirmations is a standout strength.

A great opportunity for Hopscotch would be to explore collaborations with other creators in the parenting and education space. Additionally, focusing on SEO for their YouTube videos (keyword research, optimized descriptions) could significantly boost their visibility and reach.

Bottom Line

Hopscotch is a fantastic channel for brands looking to connect with parents and young children through positive, educational content. For Hopscotch, focusing on YouTube SEO and exploring strategic partnerships could be key to unlocking even greater growth and impact.