Overview

Testbook is making waves in the Indian education scene! With a massive following of over 3.8 million learners, mainly on YouTube, they're a go-to resource for students prepping for various competitive exams. Think of them as your friendly neighborhood study buddy, but on a massive scale! While they're doing great, their global ranking sits at #1,941,432, and their country ranking at #127,207, meaning there's still plenty of room to climb to the top.

Performance At A Glance

Testbook's audience is seriously impressive, and they're growing at a solid pace. They've seen a 2.84% growth in the last 30 days, and nearly 7% over the last 90, showing consistent progress. Their fans are super engaged with their content, boasting an average engagement rate of 3.87% – that means people aren't just watching, they're liking, commenting, and sharing! CreatorDB gives them a score of 66/100, which means they're doing a good job, but there's definitely potential to boost that score even higher!

What They Create

Testbook focuses on educational content, mainly through YouTube videos and Shorts. They're all about helping students ace those tough exams! For example, their recent short, "SSC MTS English Class Update #testbook #sscmts #viral" got over 10,000 views and a stellar 10% engagement rate. They also create content about exam strategies, like their video on "SSC MTS Slot Booking Kaise Kare," giving students practical tips. What sets them apart is their ability to break down complex topics into easy-to-understand lessons, making learning accessible and engaging for everyone.

Why They're Great & Where They Can Grow

Testbook excels at creating consistent, informative content tailored to specific exams. Their strength lies in their large audience reach, solid engagement rates, and clear focus on educational topics. A great opportunity for them would be to explore more interactive content, like live Q&A sessions or quizzes. They could also benefit from expanding their presence on Instagram, using it to build a stronger community and promote their YouTube content.

Bottom Line

For brands looking to connect with students in India, Testbook is a fantastic partner. For Testbook, focusing on community building and exploring new content formats could take them to the next level!