Overview

Restore DIY is your go-to creator for breathing new life into forgotten treasures! With over 2 million followers on Instagram, they've built a massive community around their passion for restoring everything from vintage vehicles to classic diecast models. They are a top 99% creator globally, ranked #262,253, showcasing their incredible reach and influence within the DIY and restoration niche. Based in Brazil, but creating content in English, they captivate audiences worldwide with their meticulous restoration processes and satisfying transformations.

Performance At A Glance

Restore DIY has a seriously impressive following of over 2 million, and they're growing steadily! While their 30-day growth is at 0.37%, their numbers have been consistently climbing over the last 90 days, showing consistent upward momentum. Globally, they're in the top 99% of creators, and in Brazil, they're ranked in the top 96%. Their engagement rate is a solid 3.09%, meaning their fans are super engaged with the content they're putting out. Plus, their CreatorDB score is a whopping 94 out of 100 - that's a clear sign they're doing a fantastic job!

What They Create

Restore DIY is all about the thrill of the restoration! They primarily create reels and videos showcasing the transformation of vintage cars, machinery, and even diecast models. You'll find them tackling everything from full-size Ford F-150s to tiny, intricate Barracudas pulled from a lake. One of their recent shorts, "Washing an Abandoned Racing Beetle After Years of Dirt," racked up over half a million views, highlighting how satisfying their cleaning and restoration process is to watch. Their content stands out because it combines nostalgia, satisfying transformations, and a touch of ASMR with those satisfying cleaning processes!

Why They're Great & Where They Can Grow

Restore DIY is killing it with their visually appealing restorations, their knack for choosing interesting projects, and their consistent posting schedule. They're clearly tapping into a love for vintage items and the satisfaction of seeing something old become new again. Looking ahead, they could explore longer-form content on YouTube, diving deeper into the technical aspects of their restorations. Collaborating with other DIY or car-focused creators could also expose their work to a whole new audience.

Bottom Line

For brands, Restore DIY offers a fantastic opportunity to connect with a highly engaged audience passionate about vintage items, restoration, and DIY projects. For Restore DIY, continuing to experiment with content formats and collaborations will only accelerate their growth and solidify their position as a leading creator in the restoration niche.