Adult Swim

Overview

Adult Swim! We all know them, we all love them. This is the late-night programming block that brought us Rick and Morty, Robot Chicken, and a whole universe of weird, wonderful, and often downright bizarre animated and live-action shows. With nearly 18 million followers on their main platform, YouTube, Adult Swim isn't just a channel; it's a cultural institution. As a powerhouse in animation and comedy, they carve out a unique space in the digital landscape. Ranking among the top channels globally, Adult Swim proves that niche, offbeat content can find a massive and dedicated audience.

Performance At A Glance

Adult Swim's YouTube channel is seriously thriving. They're growing at a rate of over 1% each month, which is impressive for a channel of their size. Their fans are super engaged with their content, clocking in an average engagement rate of over 6%! That's way above average. Globally, they're in the top percentile of all YouTube channels, holding a rank around #25,000. Their CreatorDB score is a whopping 97 out of 100, showing that they're doing almost everything right in terms of content quality, audience engagement, and overall channel health.

What They Create

Adult Swim serves up a delicious mix of clips, trailers, and full episodes from their iconic shows. They utilize a variety of formats, from full-length videos to quick YouTube Shorts, Instagram posts, and TikToks.

Take their recent video, "That hits the spot," which racked up nearly half a million views. It's a short, funny clip that perfectly captures Adult Swim's signature offbeat humor. Or check out their "Primal S3" trailer, teasing the next season of Genndy Tartakovsky's visceral and breathtaking animated series. They're masters at grabbing attention with snippets of their shows that leave you wanting more. What makes their content stand out is its unapologetic originality, pushing boundaries with dark humor, inventive animation, and a willingness to take risks.

Why They're Great & Where They Can Grow

Adult Swim excels at brand building, consistent content posting, and curating a unique comedic voice. They've built a recognizable brand and a loyal fanbase through years of delivering high-quality, original programming.

One exciting opportunity could be exploring more interactive content formats, like Q&As with creators or behind-the-scenes looks at their animation process. They could also leverage their huge library of content to create themed playlists or "best of" compilations.

Bottom Line

For brands, partnering with Adult Swim means tapping into a highly engaged and dedicated audience with a penchant for the unconventional. For Adult Swim, continuing to experiment with new formats and engage directly with their fans will only solidify their position as a leader in the online entertainment space. Keep doing what you're doing, and keep it weird!