millardayo

Overview

Millard Ayo is a major news and journalism voice hailing from Tanzania, delivering content primarily in Swahili. With a massive following of over 21.6 million on Instagram, Millardayo keeps a huge audience informed and engaged. While their global rank sits at #21,731, their impact is strongly felt within Tanzania, where they rank #18, and within the Swahili-speaking community, securing the #10 spot. They are a key player for news and current affairs in the region.

Performance At A Glance

Millardayo boasts a substantial audience, and while their growth is currently steady at around 0.10% per month, there's definitely room to accelerate! Their fans are pretty engaged, showing an average engagement rate of 1.10%. This means people aren't just passively following, they're actually liking, commenting, and sharing the content. Their CreatorDB score is a solid 73/100, which indicates good overall performance and room to reach even greater heights.

What They Create

Millardayo is all about delivering news and politics content. They're active on YouTube, creating both longer-form videos (221) and short-form content (432), and they're also experimenting with Instagram Reels (7). A recent short, "MWIGULU AKIONGOZA KIKAO KAZI KUHUSU WAFANYAKAZI DODOMA," which translates to "Mwigulu Leads Workshop on Workers in Dodoma," garnered over 2,300 views, showing the audience's interest in local political news. They also cover a range of topics, including some surprisingly engaging posts about exotic animals. However, they seem to be finding the most success with their news-related shorts.

Why They're Great & Where They Can Grow

Millardayo excels at delivering timely news updates in Swahili, connecting with a large audience in Tanzania and beyond. Their ability to cover local politics and current events makes them a go-to source for information. An exciting opportunity lies in further leveraging Instagram Reels. Experimenting with more creative and visually engaging Reels could boost engagement and reach a wider audience. Also, with such a large audience, they could create more interactive content, like Q&As or polls.

Bottom Line

For brands looking to connect with a large Swahili-speaking audience, Millardayo presents a powerful partnership opportunity. For Millardayo, focusing on optimizing Instagram Reels and increasing audience interaction could significantly boost engagement and growth.