꿀주부 Honeyjubu

Overview

Meet 꿀주부 Honeyjubu, a Korean content creator who's captivating audiences with her home-cooked meals, relatable vlogs, and culinary expertise! With a focus on her YouTube channel, she shares everything from quick weeknight dinners to elaborate family meals, all presented with a warm and inviting style. Honeyjubu has amassed a dedicated following of almost 2.9 million subscribers, and while her global ranking places her in the top 97% of all creators at #464,047, she's a well-known figure in the Korean cooking and lifestyle space. Her content resonates particularly well with those seeking inspiration for authentic Korean home cooking.

Performance At A Glance

Honeyjubu's community is thriving! She's growing at a steady pace, with a 1.04% increase in followers over the past 30 days. Her global rank is solid, but with some strategic tweaks, she could definitely climb even higher. Her fans are super engaged with her content, boasting an average engagement rate of 1.60% – that's a solid sign her audience loves what she's creating! Her CreatorDB score of 78/100 shows she is doing well compared to the average creator. This suggests she has a good balance of audience size, engagement, and content quality.

What They Create

Honeyjubu's main focus is creating videos for YouTube, offering viewers a glimpse into her daily life and sharing her cooking skills. She also creates shorter-form content on both YouTube (Shorts) and Instagram (Posts & Reels). Recent hits include her "5 AM Wake-up | 10 Home-Cooked Meals, Husband's Lunchbox" video, which racked up over 650,000 views and showed off her dedication to home-cooked meals. Also popular are her shorts demonstrating how to maximize the use of her stainless steel pots. What sets Honeyjubu apart is her ability to make everyday cooking feel accessible and inspiring. She's not just showing recipes; she's sharing a lifestyle.

Why They're Great & Where They Can Grow

Honeyjubu excels at:

• Authenticity: Her content feels genuine and relatable.
• Practicality: Her recipes are designed for real people and everyday cooking.
• Production Quality: Her videos are well-shot and edited.

For exciting opportunities, she could explore:

• Collaborations: Partnering with other Korean food creators or brands.
• English Subtitles: Expanding her reach to a global audience.

Bottom Line

For brands: Honeyjubu is a fantastic partner for reaching a Korean audience interested in home cooking and lifestyle.

For Honeyjubu: Consider adding English subtitles to your content to unlock even greater global reach. Experimenting with different video lengths and formats on YouTube could also yield positive results.