Overview

Char + Marv from "Planted in the Garden" are your friendly neighborhood gardeners, sharing their passion for all things green with a massive online audience! They're cultivating a community that's over 3.5 million strong, mainly over on Instagram, where they bring the joys of gardening, DIY projects, and farm life to our screens. While their global ranking is in the top 98% at #362,691, their engaging content is clearly resonating with viewers. They offer a heartwarming glimpse into a sustainable lifestyle, blending practical tips with genuine enthusiasm.

Performance At A Glance

Planted in the Garden boasts a substantial following of over 3.5 million, and they're steadily growing! While their growth rate is currently at 0.63% over the last 30 days, they've shown a stronger 3.4% growth over the last 90 days, indicating potential for accelerated expansion. They rank in the top 99% in Canada and the top 98% for English-speaking creators. Their fans are super engaged with their content, averaging a solid 3.50% engagement rate across platforms. CreatorDB gives them a score of 78/100, showing they're doing a great job connecting with their audience and crafting quality content.

What They Create

Char + Marv serve up a delightful mix of gardening how-tos, vlog-style glimpses into their daily life, DIY projects, and even some foodie adventures featuring their homegrown produce! They're active on YouTube with both regular videos and Shorts, sprinkle their magic on TikTok, but it's on Instagram where they really shine.

One of their recent Shorts, "Gardening Isn't Magic — It's Better Than That 🌱," perfectly captures their optimistic spirit and garnered over 40,000 views. Another video titled "This Is What Generational Wealth Actually Looks Like" offers a more personal glimpse into their values, resonating with viewers and sparking meaningful conversations. Their content stands out because it's authentic, informative, and visually appealing, making gardening feel accessible and inspiring to everyone.

Why They're Great & Where They Can Grow

Planted in the Garden excels at creating a strong sense of community, offering practical gardening advice, and showcasing a sustainable lifestyle in an engaging way. They're masters of visual storytelling! An exciting opportunity for them would be to expand their product offerings (e.g., seeds, gardening tools, merchandise) or even launch a paid community with exclusive content and personalized support.

Bottom Line

Planted in the Garden is a fantastic partner for brands in the gardening, home & lifestyle, or sustainable living space. For Char + Marv, focusing on optimizing their Instagram Reels strategy and exploring longer-form content on YouTube could further amplify their reach and engagement.