SOJA

Overview

SOJA is a globally recognized reggae band, bringing positive vibes and infectious rhythms to over 2.3 million fans on YouTube. As a verified creator, they share their music videos, behind-the-scenes glimpses, and tour updates, captivating audiences worldwide. Ranking in the top 99% globally on CreatorDB, their presence is strongly felt, offering a taste of authentic reggae culture with a touch of rock influence, resonating with a large international audience.

Performance At A Glance

SOJA boasts a massive following, but recent growth has been a bit stagnant, showing a slight dip over the last 30 days. However, the good news is that their global and country rankings are still impressive, placing them in the top 99% of creators! Their fans are super engaged with their content, boasting an average engagement rate of 1.37%, which is solid for a channel of their size. CreatorDB gives them a score of 59/100, indicating a good foundation with room to optimize for even greater impact.

What They Create

SOJA primarily focuses on music-related content, including official music videos, live performances, and tour announcements. They utilize a variety of formats, with 47 full-length YouTube videos, 87 YouTube Shorts, and a smaller presence on Instagram with 14 posts and 12 Reels. Their recent YouTube Shorts are focused on promoting upcoming shows, like the "First show of 2026" short which generated over 6,000 views and a great engagement rate of 5.78%! What makes their content stand out is the genuine connection to their music and the excitement they generate around their live performances.

Why They're Great & Where They Can Grow

SOJA excels at creating high-quality music videos, fostering a strong community around their music, and leveraging YouTube Shorts for event promotion. Exciting opportunities they could explore include engaging more directly with fans through Q&A sessions or behind-the-scenes content, and creating more collaborative content with other musicians to reach new audiences.

Bottom Line

For brands looking to partner with an established and authentic reggae band, SOJA offers access to a large and engaged audience. For SOJA, focusing on consistent short-form content and more community-focused initiatives could help revitalize growth and strengthen their connection with fans.