TheSmokingTire

Overview

TheSmokingTire, hosted by Matt Farah, is your go-to source for all things automotive, especially if you crave honest reviews, unique car features, and a healthy dose of automotive adventure. Matt's built a dedicated fanbase of over 1.4 million subscribers on YouTube, making it his primary platform. He dives deep into everything from the latest supercars to classic vehicles, offering insightful and often hilarious perspectives. While ranking in the top 98% globally (#343,244), Matt’s focus on quality over quantity keeps his content engaging and authentic.

Performance At A Glance

While TheSmokingTire's follower count is steady, it's not currently experiencing rapid growth. However, don't let that fool you! Their audience is incredibly engaged, with an average engagement rate of 2.52% - that's a sign of real connection. Matt's videos average over 92,000 views, proving that his content resonates with car enthusiasts. His CreatorDB score of 80/100 reflects his strong overall performance and the quality of his content. He ranks in the top 98% in both the US and for English-speaking creators, but there is definitely room to grow!

What They Create

TheSmokingTire delivers a diverse range of automotive content, from in-depth video reviews and features to shorter, punchier YouTube Shorts and Instagram posts. Matt's content spans a wide spectrum, covering luxury cars, vintage vehicles, motorsports, and even adventure travel. One recent hit video, "Farah: My Honest Review of the New 911 Turbo S T-Hybrid," garnered over 111,000 views, showcasing his ability to connect with viewers through insightful commentary. Another standout is "PRO-MOVE: I Bought a $140k Airplane-Engined Dune Buggy to Daily Drive in LA," an example of Matt's willingness to push boundaries and showcase unique vehicles. His ability to deliver honest, relatable, and entertaining reviews is what makes his content stand out from the crowd.

Why They're Great & Where They Can Grow

TheSmokingTire truly shines with his honest reviews, his willingness to explore unique and interesting vehicles, and his engaging, personality-driven content. Opportunities for growth could include experimenting with more collaborative content with other automotive creators or expanding his presence on platforms like TikTok with shorter, more visually driven content.

Bottom Line

For brands looking to partner with an authentic and respected voice in the automotive space, TheSmokingTire is a solid bet. For Matt Farah, consider incorporating more consistent short-form content to boost overall reach and engagement.