Joice Hasselmann

Overview

Joice Hasselmann is a force to be reckoned with in the world of Brazilian news and politics. Commanding a loyal following of over 1.5 million across YouTube and Instagram, she dives deep into current events with a journalist's eye. While she's active on Instagram, her YouTube channel is really where she shines, offering a mix of longer-form videos and snappy Shorts that keep her audience informed and engaged. Her influence is undeniable, placing her in the top 98% of creators globally, a testament to her reach and resonance.

Performance At A Glance

Joice is definitely on the rise! Her audience is growing steadily, with a 3.19% jump in followers over the last 30 days. That's solid growth! Globally, she's ranking in the top 3% of creators, and among Portuguese-speaking creators, she's also a prominent voice. But it's not just about numbers; her fans are super engaged with her content, boasting an impressive average engagement rate of 7.29%. CreatorDB gives her a score of 99/100, which is basically saying she's crushing it when it comes to content quality and impact.

What They Create

Joice focuses on news and politics, delivering sharp commentary and analysis. She uses a mix of YouTube videos and Shorts to get her message across, and occasionally shares posts and Reels on Instagram. For example, her YouTube Shorts are doing incredibly well, with titles like "Justiça: Xandão caça definitivamente Carla Zambelli" (Justice: Xandão definitely hunts Carla Zambelli) racking up over 72,000 views and a fantastic 12.69% engagement rate. Her content stands out because she tackles controversial topics head-on, offering a clear perspective that resonates with her audience.

Why They're Great & Where They Can Grow

Joice is a master of grabbing attention with timely, relevant news. Her engagement rates show that she really connects with her audience, and her ability to distill complex political topics into digestible content is a major strength. She could explore collaborating with other prominent Brazilian political commentators to broaden her reach. Also, diving deeper into specific topics through longer-form investigative pieces on YouTube could attract an even larger audience seeking in-depth analysis.

Bottom Line

Brands looking to tap into the Brazilian political landscape should definitely consider partnering with Joice Hasselmann. She's got a dedicated following and knows how to spark conversation. For Joice, focusing on consistent content creation on YouTube, especially Shorts, and exploring collaborations could be a game-changer for further growth.