Abir el saghir

Overview

Meet Abir el Saghir, a verified content creator hailing from Lebanon, who's cooking up a storm online! With a massive following of over 60 million across platforms like TikTok, YouTube, and Instagram, Abir is a true digital sensation, particularly on TikTok where she shares her culinary adventures. Ranked among the top creators globally (at #9,180) and a leading voice in the Arabic-speaking world (#288), Abir's mouthwatering recipes and relatable personality have captured the hearts (and stomachs!) of millions.

Performance At A Glance

Abir's audience is not only huge, but it's also actively growing! She's seeing a healthy growth rate of 2.46% month-over-month, which translates to impressive gains every single day. Her fans are super engaged with her content, boasting an average engagement rate of 3.29%. This is excellent, meaning people aren't just passively watching, they're liking, commenting, and sharing! Her CreatorDB score of 77/100 shows she's doing a fantastic job building her brand and creating content people love.

What They Create

Abir's primarily known for her delicious kitchen and cooking content, but she also shares glimpses into her life with family travel and lifestyle vlogs. You'll find her whipping up everything from quick YouTube Shorts to perfectly styled Instagram Reels. One of her recent hits, "Banana Bread Bites 🍌," racked up over 4 million views, proving that simple, tasty recipes are a winner. She also experimented with a sponsored post, "#honormagic8pro", showing her versatility. What makes Abir's content stand out is her approachable style – she makes cooking feel fun and accessible for everyone.

Why They're Great & Where They Can Grow

Abir excels at creating engaging short-form video content, particularly around food. Her ability to connect with a broad audience through relatable recipes and warm personality is a major strength. Plus, she's clearly skilled at leveraging the TikTok platform. Looking ahead, Abir could explore expanding into longer-form content on YouTube, perhaps with more in-depth cooking tutorials or behind-the-scenes looks at her life. Collaborations with other food creators or chefs could also introduce her to new audiences.

Bottom Line

For brands, Abir is a fantastic partner to tap into a massive and engaged audience, especially in the Middle East. For Abir, continuing to experiment with different content formats and collaborations will only solidify her position as a top creator.