NishaMadhulika

Overview

Nisha Madhulika is a culinary queen, renowned for her simple yet delicious vegetarian Indian recipes. With a massive following of over 15.4 million on YouTube, she's become a go-to resource for anyone looking to master the art of Indian cooking. Nisha's warm and approachable style makes even complex dishes feel achievable, and her dedication to sharing traditional recipes has earned her a dedicated fanbase, placing her among the top 99% of creators in India and the top 99% of Hindi-speaking creators globally. She’s currently ranked #124,416 globally, but her influence within her niche is undeniable.

Performance At A Glance

Nisha Madhulika boasts a substantial and loyal audience, although her growth has been relatively stable recently, with a 0.72% increase over the last 90 days. While the growth may seem slow compared to other creators, her consistency in providing valuable content has resulted in a solid CreatorDB score of 86/100, indicating strong overall performance. Her fans are super engaged with her content, resulting in an average engagement rate of 1.60% and average views of 292,045 per video. Her global ranking reflects a broad landscape, but within India and among Hindi-language creators, she holds a very respectable position.

What They Create

Nisha Madhulika primarily creates cooking tutorials on YouTube, ranging from full-length videos to shorter, snackable Shorts. Her content falls into the "Howto & Style" category, focusing on cooking, tutorials, and plant-based food. A recent video, "मकर संक्रान्ति स्पेशल तिल के लड्डू-एकदम सॉफ्ट व कम मेहनत-झटपट बनें-Quick & Tasty Sesame Ladoo Recipe" (Makar Sankranti Special Sesame Ladoo - Soft and Easy - Quick & Tasty Sesame Ladoo Recipe), garnered over 222,514 views, showcasing her ability to tap into seasonal interests and provide accessible recipes. Another popular short, "ताजा मटर का टेस्टी नाश्ता-सर्दियों का खास जीरो ऑयल स्नैक-स्वाद में लाजवाब #Shorts #Healthy" (Fresh Pea Tasty Snack - Winter Special Zero Oil Snack - Delicious Taste), racked up over 614,000 views, demonstrating the power of quick, healthy, and visually appealing content. Her content stands out because of its simplicity, clarity, and focus on traditional Indian flavors.

Why They're Great & Where They Can Grow

Nisha Madhulika excels at:

• Creating easy-to-follow recipes for a wide audience.
• Sharing traditional Indian dishes with authenticity.
• Maintaining consistent quality and engagement on YouTube.

Exciting opportunities to explore:

• Collaborating with other food creators for cross-promotion.
• Expanding her presence on Instagram with more visually appealing recipe photos and behind-the-scenes content.

Bottom Line

For brands looking to connect with a large and engaged audience interested in vegetarian Indian cuisine, Nisha Madhulika is an ideal partner. For Nisha herself, focusing on increasing Instagram activity could help build a stronger community and drive further growth across all platforms. Experimenting with interactive content formats like polls and Q&As could also boost engagement and foster deeper connections with her audience.