Fenerbahçe

Overview

Fenerbahçe, the heart and soul of Turkish football, isn't just a team; it's a cultural institution with a massive following extending far beyond the stadium. With a staggering 14.7 million+ followers on Instagram, their main hub for connecting with fans, they rank among the top social media presences in Turkey and globally, currently sitting at #323 in the country and #57,365 worldwide. They bring the excitement of the pitch, the passion of the fans, and exclusive behind-the-scenes glimpses to a global audience.

Performance At A Glance

Fenerbahçe's social media game is strong, and their community is definitely feeling the love! They're growing at a solid pace, adding a respectable 1.76% to their follower count in the last month alone. Their fanbase is incredibly engaged, boasting an average engagement rate of 3.82% - that means a lot of likes, comments, and shares! Their CreatorDB score of 60/100 shows they're doing well but definitely have room to improve and optimize their content strategy for even greater impact.

What They Create

Fenerbahçe delivers a mix of high-energy content, from match highlights and player interviews to behind-the-scenes peeks at the team's daily life. They effectively use a variety of formats, including YouTube videos and shorts, as well as Instagram posts and reels. A recent short featuring Anthony Musaba's first goal and dance moves is a great example of their engaging content, racking up over 76k views. They also create content around important social issues, like their recent video about autism awareness featuring Kerem Aktürkoğlu and İsmail Yüksek, which resonated strongly with fans and achieved a high engagement rate of 10.03%.

Why They're Great & Where They Can Grow

Fenerbahçe excels at leveraging the passion surrounding their brand. They're great at:

• Capitalizing on Match Moments: Quick highlights and player reactions keep fans buzzing.
• Humanizing the Team: Content featuring players' personalities and off-field activities builds stronger connections.
• Addressing Important Issues: Using their platform to promote awareness and positive change resonates deeply with their audience.

An exciting opportunity would be to dive deeper into fan-generated content, showcasing their community's love and passion for the team. Also, exploring collaborations with players to create exclusive content series could be a big win!

Bottom Line

For brands looking to tap into a highly engaged and passionate audience in Turkey and beyond, Fenerbahçe is a powerhouse partner. For Fenerbahçe themselves, focusing on consistent content scheduling and deeper community engagement could take their social media game to the next level.