CGTN

Overview

CGTN is a major international news organization bringing a distinctly Chinese perspective to a global audience. With a strong presence on YouTube, where they boast over 6.9 million subscribers, CGTN offers a window into news, culture, and current events with a focus on China and its role in the world. They're a significant voice in the global media landscape, currently ranked within the top 93% of creators globally.

Performance At A Glance

CGTN's audience is not just large, it's also growing! They're expanding at a rate of nearly 8% per month, showing impressive momentum. Their fans are pretty engaged with their content too, averaging a 4% engagement rate. This is solid for a news organization. Globally, they rank within the top 93% of all creators, and they hold a strong position within China, ranking at #85. Their CreatorDB score of 83/100 indicates a strong overall performance, reflecting their consistent content and growing audience.

What They Create

CGTN serves up a mix of news and feature content. You'll find everything from in-depth video reports to quick, engaging YouTube Shorts. They cover News & Politics, Travel & Events, and Media/News topics from a unique angle. Their recent shorts are performing well, for example, "Canada to cut tariffs on Chinese electric vehicles" garnered nearly 2,000 views and a high engagement rate, showing audience interest in specific economic news. They also produce news videos, like "Large crowds join 'Hands off Greenland' protests" which dives into international relations, demonstrating they are covering a wide variety of news topics.

Why They're Great & Where They Can Grow

CGTN is great at offering a distinct perspective on global events and providing detailed coverage of Chinese culture and society. They also excel at creating short, easily digestible content for platforms like YouTube Shorts. An exciting opportunity for CGTN could be to experiment more with interactive formats like Q&As or live streams to further engage their audience. They could also leverage their travel content to create more immersive experiences, like virtual tours.

Bottom Line

For brands looking to reach a global audience interested in Chinese perspectives, CGTN is a great partner. For CGTN, focusing on audience interaction and exploring new content formats could take their already impressive reach to the next level.