Aam Aadmi Party

Overview

The Aam Aadmi Party (AAP), a prominent political force in India, is making waves on YouTube and Instagram. With a substantial following of over 10 million, AAP uses its digital platforms to connect with citizens, share their policies, and offer perspectives on current events. Ranked among the top creators globally, nationally, and within the Hindi-speaking community, AAP is leveraging online video to amplify its message and engage with a broad audience. They're not just politicians; they're content creators in their own right.

Performance At A Glance

AAP boasts a massive audience of over 10 million followers, and they're steadily growing! While their growth rate is solid, there's always room to climb. Their fans are pretty engaged with their content, showing an average engagement rate of 2.80%. This means people are liking, commenting, and sharing what AAP puts out there. CreatorDB gives them a score of 77/100, which is a good indication of their overall performance and influence within the digital landscape. They're holding their own, ranked #23,145 globally and #2,708 in India!

What They Create

AAP primarily focuses on News & Politics, positioning themselves as a key voice in the political conversation. On YouTube, they share videos and Shorts covering everything from policy updates and government initiatives to critiques of opposing parties. For example, their recent video highlighting alleged pollution negligence by the BJP, "#bjpexpose #pollution", generated significant engagement, showing their ability to spark discussion. Another notable Short, "AAP सरकार ने दिल्ली में सरकारी स्कूलों को बना दिया था World Class 💯🔥 #aamaadmiparty #arvindkejriwal", showcases their success stories in education. They also use Instagram for quick updates and visually engaging content. What makes their content stand out is its directness and focus on issues relevant to the everyday citizen.

Why They're Great & Where They Can Grow

AAP excels at delivering timely political commentary and highlighting their achievements in governance. Their strength lies in their ability to generate conversations around important issues and leverage video formats effectively. To further boost their reach, AAP could explore more collaborative content with other influencers or creators, diversifying their audience. They could also experiment with more interactive formats like Q&A sessions to foster a deeper connection with their followers.

Bottom Line

For brands looking to align with a politically active and engaged audience, AAP presents a compelling partnership opportunity. For AAP themselves, consider expanding content formats and collaborations to further amplify their message and connect with even more citizens.