Overview

The Local Project is your go-to source for stunning architectural inspiration, offering a curated peek into incredible homes around Australia and beyond. With a strong focus on interior design, building, and home decor, they bring a touch of aspirational living to over 3.1 million followers, primarily on Instagram. Their videos often feature immersive house tours, showcasing innovative designs and breathtaking spaces. Ranked in the top 99% of creators globally, The Local Project is a major player in the design and lifestyle space.

Performance At A Glance

The Local Project has a massive audience and is growing steadily! While their recent growth is moderate (0.35% in the last 30 days), they've seen a more substantial 1.84% increase over the past 90 days, indicating consistent upward momentum. Globally, they rank in the top 99% of all creators, and are within the top 100% in Australia, showcasing their strong regional presence. Their fans are super engaged, too, with an average engagement rate of 1.42%. Plus, their CreatorDB score is a solid 93/100, reflecting their overall quality and influence.

What They Create

The Local Project primarily creates visually captivating content focused on architecture and design. They excel at producing high-quality house tour videos for YouTube, alongside complementary content on Instagram. A recent hit was "Inside Byron Bay’s Most Incredible Coastal Dream Home," which racked up over 189,000 views, offering viewers a glimpse into a luxurious and nature-inspired living space. Another notable video, "Inside Australia’s Most Beautiful Nature Immersed Home," also resonated with a large audience. Their content stands out thanks to its high production value, the unique homes they feature, and their ability to transport viewers into these beautiful spaces.

Why They're Great & Where They Can Grow

The Local Project excels at creating aspirational and visually stunning content, building a strong brand around architecture and design, and consistently engaging their large audience. A great opportunity would be to collaborate with interior designers or architects on "behind the scenes" or "making of" content. They could also expand their reach by creating short-form content specifically tailored to platforms like TikTok, showcasing quick design tips or snippets from their house tours.

Bottom Line

Brands looking to connect with a design-savvy audience should definitely consider partnering with The Local Project. For the creators themselves, experimenting with different content formats and expanding their presence on other platforms could unlock even greater growth and engagement.