Invisible People

Overview

Invisible People shines a light on the stories of those experiencing homelessness, using digital platforms to raise awareness and advocate for change. With nearly 1.73 million followers, primarily on YouTube, they give a voice to the often unheard, sharing powerful narratives that resonate deeply. While ranked within the top 92% of all creators globally, their impact extends far beyond just numbers; they're building a community dedicated to understanding and addressing a critical social issue.

Performance At A Glance

Invisible People's audience is substantial, though recent growth has been slightly negative, showing a dip of -0.12% over the last month. However, their content truly connects with viewers, achieving an impressive average engagement rate of 4.26%! Their CreatorDB score of 92/100 signals strong overall performance. While their global ranking sits at #1,426,028, their dedicated audience demonstrates the power of their message. They're clearly doing something right to foster such a strong connection with their audience.

What They Create

Invisible People crafts compelling content focused on homelessness, poverty, and social activism. They primarily use YouTube videos and Shorts to share interviews, news updates, and personal stories. For example, a recent Short, "74-Year-Old Lydia Has Been Homeless for 40 Years," garnered over 25,000 views, showcasing the power of individual narratives. They also explore the systemic issues contributing to homelessness, as seen in their series analyzing how viral headlines can reinforce stigma. What makes their content stand out is its raw authenticity and unwavering commitment to amplifying marginalized voices.

Why They're Great & Where They Can Grow

Invisible People excels at storytelling, consistently delivering impactful narratives that resonate with viewers. They're also great at sparking conversations around important social issues and fostering a sense of community. Looking ahead, they could explore collaborations with other creators in the social justice space to broaden their reach. Experimenting with longer-form documentaries on YouTube could also be an interesting avenue to delve deeper into complex issues.

Bottom Line

Invisible People is a powerful voice that brands aligned with social responsibility should seriously consider partnering with. For the creator, focusing on collaborations and exploring longer-form content could be a great way to further amplify their message and impact.