University of California Television (UCTV)

Overview

University of California Television (UCTV) is a treasure trove of educational content, bringing the brilliance of UC's research and insights to over 1.4 million subscribers on YouTube. They're not just another channel; they're a digital university, offering deep dives into everything from science and technology to culture and health. While ranking within the top 98% of YouTube channels globally (#48,891), UCTV's unique value lies in its commitment to accessible, high-quality educational programming.

Performance At A Glance

UCTV boasts a massive following of 1.4 million, a testament to their consistent delivery of valuable content. While their recent growth has been relatively flat, with a 0.71% increase over the last 90 days, their established audience is highly engaged. Their average engagement rate sits at a healthy 3.90%, with individual videos often exceeding that. Earning a CreatorDB score of 94/100 speaks volumes about the quality and consistency of their output, placing them among the elite educational channels on YouTube. They rank within the top 99% of channels in the USA and top 98% of English-language channels.

What They Create

UCTV primarily focuses on long-form video content, with over 500 videos exploring diverse topics. They also experiment with YouTube Shorts, posting around 90 shorts. Their content spans a range of categories, including Education, How-to & Style, Programming, Culture and Society, and Health & Political Education. A recent video, "CARTA: The Genetic History of Europe with Johannes Krause," garnered over 37,000 views, showcasing the audience's appetite for in-depth scientific discussions. Another intriguing video, "Circadian Clocks - How To Optimize Your Health," with over 1,500 views, highlights their ability to make complex health topics accessible. UCTV's content stands out because it's not just informative; it's intellectually stimulating and often features leading experts.

Why They're Great & Where They Can Grow

UCTV excels at providing high-quality, accessible educational content, fostering intellectual curiosity, and featuring expert voices. They are also great at consistently delivering well-produced, informative videos on a diverse range of topics. An exciting opportunity for UCTV could be to explore interactive elements like Q&A sessions with featured experts or create shorter, easily shareable clips from their longer lectures to boost discoverability. They could also experiment more with YouTube Shorts to cater to a wider audience and increase engagement.

Bottom Line

For brands seeking partnerships that prioritize intellectual engagement and reach a highly educated audience, UCTV is an excellent choice. For UCTV, focusing on optimizing video titles and descriptions for SEO could further amplify their reach, and experimenting with different content formats could attract new viewers.