Overview

BTS Island: In the SEOM is the official social media presence for the charming mobile game where you get to hang out with the members of BTS on a relaxing island paradise! With a massive following of over 4.8 million fans on Instagram, their main platform, they bring the fun and chill vibes of the game directly to ARMY worldwide. Although ranked within the top 98% of all creators globally, they have a strong presence within their niche. This verified account offers a peek into the world of the game, showcasing updates, behind-the-scenes content, and ways to connect with your favorite K-pop idols in a virtual setting.

Performance At A Glance

While BTS Island: In the SEOM boasts a huge following, they're currently experiencing a slight dip in growth. Over the past month, they’ve seen a -0.10% change in followers. Their global ranking places them in the top 98% of creators, and within Korea, they rank in the top 99%. What’s truly impressive is their average engagement rate of 12.88%! That shows their fans are super engaged with the content they post. CreatorDB gives them a score of 69/100, indicating solid performance with room for improvement.

What They Create

BTS Island: In the SEOM serves up a mix of content perfect for fans of the game. They use a variety of formats, including YouTube videos and Shorts, as well as Instagram posts and Reels. Their content categories range from product/service promotion to pure entertainment, gaming snippets, and general "people & blogs" style updates. Recent video posts highlighting updates to the "Wild Card Package" and "Card Collection" are consistently performing well, with engagement rates hovering around 30%. These posts often feature gameplay footage, character showcases, and explanations of new features. Their content stands out thanks to its direct connection to the beloved BTS brand and the fun, accessible nature of the game itself.

Why They're Great & Where They Can Grow

BTS Island: In the SEOM excels at keeping fans informed about game updates, creating visually appealing content, and leveraging the immense popularity of the BTS brand. An exciting opportunity would be to collaborate with smaller BTS fan accounts to promote the game to new audiences. They could also explore creating more interactive content, such as polls or Q&A sessions with the game developers.

Bottom Line

For brands looking to tap into the BTS fandom, BTS Island: In the SEOM presents a solid partnership opportunity, especially for brands related to gaming, lifestyle, or K-pop culture. For the creator, focusing on boosting visibility through strategic collaborations and interactive content could lead to significant growth and even stronger engagement.