Lachlan

Overview

Lachlan is a major player in the gaming world, captivating millions with his Fortnite skills and entertaining personality. This Aussie creator, verified across YouTube, Instagram, and TikTok, primarily dominates on YouTube, where he's built a massive following of over 21.7 million subscribers. While he sits comfortably in the top 100% of global creators, ranked around #34,745 worldwide, his Aussie pride shines through with a country ranking of #334. Lachlan offers a mix of gameplay, challenges, and collaborations that keeps his audience hooked.

Performance At A Glance

Lachlan's empire is already huge, but he's still steadily growing! While his 7-day growth is currently flat, he's seen a 0.03% increase in followers over the last month, and the same over the last 90 days. His fans are super engaged with his content, averaging an impressive 4.14% engagement rate across his posts. This translates to roughly 996,146 views per piece of content! CreatorDB gives him a solid score of 82/100, showing he's doing a lot right in terms of consistency, engagement, and overall platform presence.

What They Create

Lachlan's content is all about gaming, with a strong focus on Fortnite. He mixes it up with longer YouTube videos, quick-hit YouTube Shorts, and engaging content on Instagram and TikTok. You'll find everything from intense game streams and battle royale matches to fun challenges and co-op adventures. One of his recent hits is a YouTube Short, "GUESS THE FORTNITE SKIN ft. @mrsavage," which racked up a whopping 3.7 million views! He also posts a lot of "Spot the difference" shorts which perform well. His content stands out because it's not just about gameplay; it's about entertainment, collaboration, and connecting with his audience.

Why They're Great & Where They Can Grow

Lachlan excels at creating engaging gaming content, particularly around Fortnite. His collaborations with other creators like MrSavage and Winter are a big draw, and his consistent posting schedule keeps fans coming back for more. He is great at creating content that follows trends. To level up, Lachlan could explore diversifying his content beyond Fortnite, perhaps showcasing other popular games or exploring more behind-the-scenes content to connect with his audience on a deeper level.

Bottom Line

For brands looking to tap into the gaming community, Lachlan is a fantastic partner. For Lachlan himself, focusing on diversifying content slightly and continuing to collaborate could unlock even greater growth potential.