WPBeginner - WordPress Tutorials

Overview

WPBeginner is your go-to resource for all things WordPress! Think of them as your friendly neighborhood WordPress gurus, dedicated to helping anyone, from beginners to seasoned pros, build and manage awesome websites. They’ve amassed a huge following, currently standing at over a million subscribers on YouTube alone, making them a major player in the WordPress tutorial space. While their global ranking sits around #1,394,771, their focused content and large subscriber base make them a valuable resource for anyone looking to master the world's most popular website platform.

Performance At A Glance

Even though WPBeginner's follower count is already impressive, their growth has been steady recently. While they're not experiencing explosive growth right now, maintaining such a large audience is a feat in itself! Their content definitely resonates, as seen in their average engagement rate of 0.59%. While that might seem small, it's solid for a channel of their size. Their CreatorDB score is 38/100, suggesting there's room to optimize their content for even greater impact, but their consistent output and targeted tutorials keep their audience coming back for more.

What They Create

WPBeginner serves up a steady stream of how-to videos, tutorials, and product/service reviews, all centered around WordPress. You'll find everything from in-depth guides to quick tips and tricks. They primarily use YouTube, with a good mix of longer videos and YouTube Shorts. Recently, their "100 Days of Fixing Your Website" series has been gaining traction, with Shorts like "Day 9 - Rank Higher with FAQs" (1,755 views) offering actionable SEO advice in bite-sized formats. What makes their content stand out is their clear, concise explanations and step-by-step instructions, making even complex topics easy to understand. They also use Instagram Reels, but these are less frequent.

Why They're Great & Where They Can Grow

WPBeginner really shines in their ability to simplify complex technical information, their consistent content schedule, and their focused expertise in the WordPress ecosystem. They're the go-to source for reliable WordPress tutorials! An exciting opportunity for them would be to explore more interactive content, like live Q&A sessions or workshops, to further engage their community. They could also experiment with longer-form content or courses hosted directly on their website.

Bottom Line

WPBeginner is a fantastic partner for brands in the WordPress space looking to reach a large, engaged audience. For WPBeginner, focusing on increasing engagement through community features and exploring new content formats could help them further elevate their reach and impact.