Overview

Tasty Home is your go-to digital destination for easy and fun DIY projects! With a whopping 6.3 million followers on Instagram (their main stomping ground!), they've carved out a niche inspiring creativity in everyday life. While ranked among the top 100% of creators globally at #121,284, Tasty Home’s focus on accessible crafts resonates with a wide audience looking for simple ways to add a personal touch to their homes and gifts. They're all about sparking that "I can do that!" feeling.

Performance At A Glance

While Tasty Home boasts a massive following, they're experiencing a slight dip in growth. Over the past 30 days, their follower count has decreased by 0.27%. Their fans are still pretty engaged though, with an average engagement rate of 0.95%. Considering their large audience, that's a solid number! Globally, they're doing well, but there's room to climb the ranks. Their CreatorDB score is 57/100, suggesting there's potential to optimize their content strategy and boost overall performance.

What They Create

Tasty Home serves up a delightful mix of DIY inspiration across YouTube and Instagram. You'll find everything from clever paper crafts and DIY phone accessories to creative gift-wrapping ideas and even edible projects like sugar cookie glove designs. They leverage both long-form videos and engaging Shorts to cater to different viewing preferences. One recent standout is their "Sugar Cookie Glove Design Ideas" short, which racked up over 8,500 views with an impressive engagement rate. Their content shines because it's visually appealing, easy to follow, and taps into the desire for hands-on creativity.

Why They're Great & Where They Can Grow

Tasty Home excels at providing accessible DIY content that appeals to a broad audience. Their strengths lie in their large follower base, visually appealing presentations, and diverse content formats. An exciting opportunity for them could be to explore collaborations with other DIY creators or brands in the crafting space. They could also benefit from optimizing their content for SEO on YouTube to attract a wider audience.

Bottom Line

For brands looking to partner with a creator in the DIY space, Tasty Home offers a massive and engaged audience. For Tasty Home, focusing on consistent posting, incorporating trending sounds/challenges, and optimizing YouTube SEO could help reverse the recent decline in growth and unlock even greater potential.