This Morning

Overview

"This Morning" isn't just a TV show; it's a lifestyle! With a whopping 6.3 million followers on Instagram, they bring a daily dose of entertainment, news, and everything in between right to your feed. Think of them as your friendly, informative, and always-on companion. While Instagram is their main hub, they're also making waves on YouTube and TikTok, sharing snippets of their show and exclusive content. Landing in the top 99% of creators globally at rank #289,957, "This Morning" is a powerhouse in the UK, offering a uniquely British perspective on universal topics.

Performance At A Glance

"This Morning" boasts a seriously impressive audience that's steadily growing. Over the past month, they've seen a growth rate of 0.66%, and that momentum is consistent. Their global and country rankings place them in the top 1% of creators, showing their strong influence. What's even more impressive is how engaged their fans are, with an average engagement rate of 1.75%. This means their audience isn't just passively scrolling; they're actively liking, commenting, and sharing! Their CreatorDB score of 85/100 confirms they're doing a lot right in terms of content quality and audience connection.

What They Create

"This Morning" offers a diverse mix of content, from full-length YouTube videos and snappy YouTube Shorts to trending content on TikTok. You'll find everything from celebrity interviews and cooking segments to discussions on current events and health advice. One recent video, "Traitors' Couple: Ellie & Ross on Their Undercover Romance | This Morning," snagged an impressive 8.74% engagement rate, proving that fans love a good dose of reality TV drama. They also create helpful "Smart Home Gadgets to Make Your Life Easier | This Morning" videos. What makes their content stand out is its blend of relatable topics, celebrity guests, and practical advice, all delivered with that signature British charm.

Why They're Great & Where They Can Grow

"This Morning" excels at creating timely, relevant content that resonates with a wide audience. They're fantastic at securing celebrity interviews and covering trending topics. Plus, their production quality is top-notch, giving them a polished and professional feel.

A potential opportunity for "This Morning" could be to lean more into user-generated content, featuring fan stories and questions directly on their platforms. They could also experiment with more interactive formats, like polls and Q&A sessions, to boost engagement even further.

Bottom Line

For brands looking to tap into a large, engaged audience in the UK, "This Morning" is an ideal partner. And for the team at "This Morning," continuing to experiment with new formats and actively engage with their community will only solidify their position as a leading media brand.