Overview

Blibli is a major player in the Indonesian content creation scene, making waves across YouTube, Instagram, and TikTok! Think of them as your go-to guide for all things shopping and lifestyle. They've built a seriously impressive following of over 8.3 million fans, primarily on their YouTube channel. While they have a solid presence, they're still climbing the ranks - currently sitting around #95,864 globally and #7,873 in Indonesia. Blibli's all about bringing you the latest trends, tips, and tricks, making shopping both fun and informative.

Performance At A Glance

Blibli's audience is huge, and they're steadily growing! They've seen a 0.21% boost in followers over the last 30 days, showing consistent upward momentum. Their global and regional rankings place them firmly within the top percentile, signaling significant reach. While their average engagement rate sits at 0.50%, that translates to a whole lot of interaction given their massive viewership – their average video pulls in over 2 million views! Their CreatorDB score is 56 out of 100, suggesting there's room to boost their overall impact and effectiveness.

What They Create

Blibli's content is a mixed bag of awesome, spanning How-To's, News, Gaming, and of course, Shopping! They're active across multiple formats, churning out YouTube videos and Shorts, Instagram posts and Reels, and even TikToks. A recent popular YouTube Short, "Tips girl math bikin rambut auto glowing #NoBlabladiBlibli" (Tips on how girl math makes your hair glow) racked up nearly 400,000 views and over 3,300 likes – proving that their audience loves relatable and engaging content about beauty and lifestyle. They stand out by cleverly weaving product placement into entertaining and informative segments.

Why They're Great & Where They Can Grow

Blibli shines at creating content that's both informative and entertaining, leveraging their brand to deliver value. They're also great at diversifying their content formats across multiple platforms. A big opportunity for them lies in deepening engagement on Instagram and TikTok. They could also explore collaborating with smaller, niche influencers to reach specific target audiences within their broad categories.

Bottom Line

For brands looking to connect with a massive Indonesian audience interested in shopping, lifestyle, and entertainment, Blibli is a fantastic partner. For Blibli, focusing on boosting engagement rates, especially on Instagram and TikTok, could unlock even greater potential.